Brand Tone

reassuring, professional, and pragmatic

Brand Values

• •Safety First
• •Quality and Reliability
• •Simplicity and Convenience
• •Trustworthiness

Best Practices

• •Lead with Reassurance: Always start copy by addressing the parent's or caregiver's primary concern: the child's safety. Use empathetic and calming language before introducing the product as the solution.
• •Back Up Claims with Proof: Whenever mentioning safety or quality, reference specific details like the 3M adhesive, PU foam material, or official certifications to maintain a professional and trustworthy tone.
• •Keep it Simple and Direct: Avoid overly technical jargon. The tone is pragmatic, so the copy should be easy to understand and focused on practical benefits: how to install it, how it works, and how it makes life easier and safer.
• •Use Authoritative Voices: Continue leveraging testimonials from credible sources (like doctors, teachers, or safety experts) to reinforce the brand's professionalism and build trust.
• •Maintain Visual Consistency: Ensure that all imagery and video content align with the brand's values of safety and simplicity. Use clean, bright photos of homes and care facilities where the product is discreetly and effectively installed.

Social Perception

Due to the lack of independent online reviews or social media engagement, the brand's intended perception is that of a premium, trustworthy, and essential safety provider for anyone responsible for the well-being of children. It positions itself not just as a product, but as a practical tool for liability reduction and responsible care.

Copy Examples

• •Toddler stumbles are part of growing up. A hard fall doesn't have to be. Our certified foam corner guards soften every impact, letting your little one explore with curiosity and confidence. Easy to install, gentle on surfaces. Protect your home in minutes. #ChildSafety #PeaceOfMind
• •Safety That Clicks. Peace of Mind That Sticks. Protect your family with Brick Guard's easy-install foam protectors. Certified safe, parent-approved, and designed for the modern home.
• •Certified & Worry-Free: Our protectors are AS/NZS 8124 certified, containing no heavy metals or harmful phthalates. Because the only thing you should be worried about is the next playtime adventure, not the corners of your home.
• •In a busy childcare environment, every sharp corner is a potential hazard. Brick Guard offers a simple, professional solution. Our commercial-grade foam protectors are certified for safety, install in minutes without drilling, and provide essential impact absorption. Create a safer space for your children and staff. Bulk discounts available.
• •Brick Guard: Engineering a Softer, Safer World.