Brand Tone

Empowering, Confident, Bold, and Inclusive

Brand Values

• •Fit and Comfort for Curves
• •Unique Style and Boldness
• •Confidence and Empowerment
• •Quality
• •Authenticity and Self-Expression
• •Lifestyle Integration

Best Practices

• •Speak Directly to "Her": Use "you" and "your" frequently to make the copy personal and relatable to the target audience. Focus on her aspirations, challenges (like finding good fit), and triumphs.
• •Embrace Strong, Active Language: Utilize powerful verbs and confident adjectives that reflect the brand's boldness and the strength of its customers (e.g., "conquer," "unleash," "dominate," "engineered," "powerful").
• •Highlight the "Curve-First" USP: Consistently weave in the message about superior fit and design for curvy bodies. This is their core differentiator and should be a proud focal point.
• •Be Authentically Body Positive & Empowering: Avoid language that implies "fixing" flaws. Instead, celebrate strength, health, and the beauty of diverse body types, especially those with curves. Let the copy uplift and inspire.
• •Maintain Consistency Across All Channels: Whether it's a website banner, an Instagram caption, or an email subject line, the confident, empowering, and bold voice of Brick Built should be unmistakable and uniform.

Social Perception

Generally positive, particularly regarding the fit and style for curvier body types. Customers appreciate the unique and exclusive designs, the variety of products offered, and the quality of the activewear that caters to their specific fit needs. The brand is seen as a solution for those who have struggled to find stylish and comfortable activewear. The "This Body Was Built Not Born" slogan resonates with a sense of earned confidence.

Copy Examples

• •Headline: Curves Engineered. Confidence Unleashed. Body: Stop settling for "good enough." Brick Built activewear is designed for *your* body, *your* strength, *your* style. Move freely, live boldly.
• •Headline: Built, Not Born. Worn With Pride. Body: You put in the work. You earned the results. Now wear the apparel that celebrates every powerful line. Brick Built: For the woman who builds her own.
• •Headline: Dare to Dominate. In Prints That Pop. Body: Why blend in when you were made to stand out? Our latest collection features the bold prints and curve-loving fits you crave. Shop now and own your look.
• •Headline: Your Lifestyle. Your Rules. Your Fit. Body: From crushing goals in the gym to conquering your day, Brick Built moves with you. Experience the ultimate in comfort, style, and a fit that finally *gets* you.
• •Headline: Unleash Your Unapologetic. Body: This isn't just activewear. It's a statement. Brick Built empowers you to embrace your strength, your curves, your unique fabulousness. Ready to feel unstoppable?