Brand Tone

Enthusiast-focused and Engaging, Informative and Product-Oriented, Community-Oriented, Promotional and Value-Driven

Brand Values

• •Passion for Military History and Models
• •Quality and Detail
• •Creativity and Customization (MOC Building)
• •Accessibility/Affordability (Compared to some competitors)
• •Customer Engagement

Best Practices

• •Know Your Audience: Understand that the audience is likely passionate about military history, modeling, and building blocks. Use terminology and references that resonate with them (e.g., specific vehicle names, historical periods, MOC building).
• •Embrace the "Cool Factor": Military hardware often has an inherent "cool" or powerful image. Lean into this with descriptive, evocative language that highlights the strength, historical significance, or advanced technology of the models, without glorifying conflict itself. Phrases like "Unleash," "Command," "Dominate" can be used, balanced with a focus on historical recreation and modeling.
• •Maintain Enthusiasm, but Provide Detail: While the tone can be exciting, ensure that product descriptions are also factual and informative, providing key details about the kit, its contents, historical context if applicable, and compatibility.
• •Encourage Creation and Sharing: Use copy that invites customers to not just buy, but to build, customize (MOC), and share their creations. This fosters a sense of community and highlights the creative value of the products.
• •Be Consistent Across Platforms: Ensure the tone used on the website (product descriptions, blogs) is mirrored in social media posts, email marketing, and any advertisements to build a cohesive brand identity.

Social Perception

Niche Specialist, Alternative to LEGO for Military Themes, Generally Positive with Some Price Scrutiny, Good for MOC Builders, Legitimacy

Copy Examples

• •Headline: Forge Your Legend: WWII Armor Awaits. Body: Relive history, brick by brick. Our latest collection of meticulously detailed WWII tank kits is here. From the iconic Sherman to the formidable Tiger, command the battlefield on your terms. Build the legend.
• •Headline: Air Dominance Secured: Modern Jets Now Deploying. Body: Take to the skies with unparalleled firepower! Our new line of modern military aircraft kits features incredible detail and high-quality bricks. Unleash the "Wrath of Brrrrrt" and control your airspace. Shop now and own the sky.
• •Headline: Your Next MOC Masterpiece Starts Here. Body: Don't just build kits, create worlds! With hundreds of high-quality figures, weapons, and accessories, Brick Block Army is your HQ for custom military MOCs. What historic battle or elite operation will you recreate next? Show us your arsenal! #BrickBlockArmyMOC
• •Headline: Gear Up, Soldier! Exclusive Figure Drop. Body: Elite operatives are reporting for duty! Our new wave of custom military figures has landed, complete with authentic gear and weaponry. Perfect for your dioramas or leading your brick army into action. Limited stock – enlist yours today!
• •Headline: The Battlefield Awaits. Are You Ready? Body: From the trenches of WWI to the high-tech engagements of the modern era, Brick Block Army provides the building blocks for your strategic vision. Explore our vast arsenal of kits and accessories and construct your ultimate military display. Victory is in the details.