Brand Tone

A hybrid of Passionate Professionalism: enthusiastic and creative on social media, yet professional and trustworthy on the website and in the commission process.

Brand Values

• •Artistic Skill & Craftsmanship
• •Personalization & Individuality
• •Passion & Authenticity
• •Quality

Best Practices

• •Segment by Platform, Unify by Value: Tailor the tone for each platform —more enthusiastic and casual on Instagram, more professional and informative on the website. However, ensure the core values of craftsmanship, passion, and personalization are consistently communicated everywhere.
• •Lead with the Art: The strongest asset is the visual evidence of skill. Always accompany copy with high-quality photos or videos of the work. Let the copy enhance the art, not overshadow it. The phrase "show, don't just tell" is key.
• •Use "You" and "Your" Language: Center the customer in the narrative, especially when describing the commission process. Phrases like "Your vision," "Your story," and "customized for you" reinforce the value of personalization and make the customer feel integral to the creative process.
• •Tell the Story of Each Piece: When posting a new creation, briefly tell the story behind it. Was it inspired by a film, a concept, a client's idea? This adds depth to the post, highlights the collaborative nature of the work, and makes the content more engaging than a simple photo caption.
• •Maintain a Language of Quality: Consistently use words that convey premium value and skill. Incorporate terms like "hand-painted," "meticulous," "bespoke," "custom," "one-of-a-kind," and "craftsmanship" into your communication to continually reinforce the brand's position as a high-quality service.

Social Perception

Perceived as a highly talented and skilled artist, creator of high-value and desirable items, and a personable and approachable brand.

Copy Examples

• •Beyond the Box. Your Story, Hand-Painted.
• •From a blank canvas to a statement piece. 🎨 So much fun bringing this client's favorite anime characters to life! Every pair tells a story. What's yours? DM for commissions. #customshoes #brianstheartist #nike #handpainted #wearableart
• •It started with a sketchbook and a love for sneakers. Today, I get to share my passion by creating one-of-a-kind art you can take with you anywhere. Each pair is more than just a shoe—it's a collaboration, a piece of art meticulously hand-painted to be as unique as you are.
• •Reserve Your Custom Art Slot. This purchase secures your place for a bespoke pair of hand-painted sneakers by Brian The Artist. We'll collaborate directly on a design that captures your vision, turning premium footwear into your personal masterpiece. Let's create something unforgettable.
• •Stop scrolling. Start standing out. Your favorite sneakers, transformed into wearable art. Designed with you, for you. Tap "Shop Now" to see the gallery and start your custom journey.