Brand Tone

Artisanal, Minimalist, and Serene. Thoughtful, gentle, evocative, personal, and intimate.

Brand Values

• •Artisanal Craftsmanship
• •Nature-Inspired Aesthetics
• •Meaningful Collaboration
• •Simplicity and Timelessness
• •Local and Personal Connection

Best Practices

• •Lead with the "Why": Always start with the inspiration or the story behind a piece or collection. Whether it’s a memory or a color found in nature, this narrative approach is central to the brand.
• •Use Sensory and Evocative Language: Employ words that appeal to the senses—phrases like "warm white," "smooth, matte finish," or "hues of the sea" create a tangible connection to the product.
• •Emphasize the "Slow-Made" Process: Consistently mention that items are "hand-thrown," "slow-made," or "handcrafted." This reinforces the core value of craftsmanship and justifies the premium, limited-quantity nature of the products.
• •Maintain a Personal and Warm Tone: Write as if the founder, Stela, is speaking directly to the customer. Use "I" and "we" to share the journey, a practice that humanizes the brand and builds community.
• •Keep it Minimal and Intentional: Just like the ceramic designs, the copy should be clean, uncluttered, and purposeful. Avoid overly promotional language. Every word should add value, whether by describing the process, sharing inspiration, or highlighting the quality of the piece.

Social Perception

High-quality, boutique artisan brand with a premium and well-regarded image. Perceived as authentic, exclusive, and desirable, with positive engagement.

Copy Examples

• •From our hands to your home. Each curve and contour is a quiet conversation between earth and artist. This is the beginning of a new piece, a new story. #BrezaCeramics #SlowMade #HandmadePottery #Artisan
• •The Harbor Mug // Inspired by the calm, misty mornings over the Adriatic. Its smooth, matte finish and comfortable hold make it a perfect vessel for your morning ritual. Hand-thrown in our Zagreb studio, each mug is a unique piece of functional art, designed to bring a moment of serenity to your day.
• •A glimpse from the studio... and a story of the sea.
• •Timeless design, inspired by nature. Bréza Ceramics are more than just objects; they are handcrafted stories of earth and artistry. Discover our limited-edition collections, made slowly and with intention. [Shop Now]
• •The art of the everyday. Elevate your daily rituals with minimalist, handcrafted ceramics. Each piece is designed by Stela Kovačić and made to last a lifetime. Pin for home decor inspiration that feels like nature.