Brand Tone

Premium & Artisanal, Passionate & Enthusiastic, Approachable & Guiding, Modern & Innovative

Brand Values

• •Quality
• •Ethical Sourcing & Sustainability
• •Artisanal Craftsmanship
• •Customer Satisfaction & Experience
• •Innovation & Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of the Breww 47 tone (e.g., premium yet approachable, passionate, innovative) with examples of do's and don'ts for writers to follow.
• •Focus on Sensory Language: Use vivid and descriptive words that evoke the taste, aroma, and experience of drinking Breww 47 coffee (e.g., "velvety blend," "symphony of Irish cream," "delightful blend of dark chocolate and citrusy notes").
• •Highlight Core Values in Messaging: Consistently weave in mentions of quality, ethical sourcing, artisanal craftsmanship, and the unique Indian heritage of the coffee.
• •Maintain Visual Consistency: Ensure that the imagery used alongside copy aligns with the premium, artisanal, and modern aesthetic of the brand, as seen on their website and Instagram.
• •Engage Authentically: When interacting with customers on social media or other platforms, maintain the brand's passionate and helpful tone. Respond to queries and feedback in a way that reinforces brand values.

Social Perception

Positive for Quality and Taste, Emerging & Niche, Appreciation for Ethical Stance, Seen as a Premium Offering

Copy Examples

• •Headline: Discover Your Next Coffee Ritual with Breww 47. Body: Tired of the same old brew? Explore Breww 47's artisanal Indian coffee, from our signature cold brews to easy-to-use brew bags. Taste the difference quality and passion make. #Breww47 #IndianCoffee #ColdBrewLove
• •Headline: Ethically Sourced. Expertly Crafted. Exceptionally Breww 47. Body: Every sip of Breww 47 coffee tells a story of sustainable farming and meticulous roasting. Indulge in 100% Arabica beans that are as good for your soul as they are for the planet. #FarmToCup #ArtisanalCoffee #SustainableSips
• •Headline: Meet 'Single Malt' – Your Bold New Morning Companion. Body: Our unique cold brew, aged in single malt barrels, offers a symphony of Irish cream, green apple, and tropical fruit notes. Elevate your coffee experience. #Breww47ColdBrew #SingleMaltCoffee #FlavorAdventure
• •Headline: What's #THENEXTWAVE in coffee? We're brewing it. Body: At Breww 47, we're challenging perceptions with specialty cold brews that are delicious, versatile, and hassle-free. Join the movement. #SpecialtyCoffee #ColdBrewInnovators #Breww47
• •Headline: From the Best Indian Farms, Straight to Your Cup. Body: Breww 47 brings you the essence of premium Indian Arabica, carefully selected and roasted for an unparalleled taste. Experience the true art of coffee. #IndianArabica #PremiumCoffee #Breww47Experience