Brand Tone

Inspiring & Empowering, Community-Focused & Welcoming, Ethical & Responsible, Passionate & Creative, Authentic & Transparent

Brand Values

• •Community
• •Creativity
• •Equity & Inclusion
• •Responsibility
• •Empathy & Kindness
• •Curiosity & Growth
• •Collaboration
• •Quality

Best Practices

• •Anchor to Your Mission & Values: Always revisit Brewpoint's core mission ('to serve creative drinks, to inspire your creative endeavors') and values (community, creativity, equity, responsibility, empathy, curiosity, collaboration, quality) when crafting any piece of content. Ensure the language and message align with these foundational elements.
• •Speak with Authenticity and Passion: Let the genuine passion for coffee, community, and ethical practices shine through. Use language that feels real and heartfelt, mirroring the founder's own story and commitment. Avoid overly corporate or generic phrasing.
• •Emphasize 'We' and 'Together': Foster a sense of community and collaboration by using inclusive language. Highlight how customers are part of the Brewpoint ecosystem and journey towards a better world.
• •Be Inspiring and Uplifting: Use positive and empowering language that encourages creativity and connection. Focus on the positive impact Brewpoint aims to make, both for individuals and the wider community.
• •Maintain Transparency: When discussing sourcing, partnerships, or community initiatives, be open and honest. This builds trust and reinforces the brand's commitment to ethical and responsible practices. Share stories that illustrate these values in action.

Social Perception

Positively Viewed, Community Hub, Ethical & Values-Driven, Innovative & Growing, Advocate for Change

Copy Examples

• •Headline: Brewpoint Coffee: Your Daily Dose of Inspiration. Body: More than just coffee, it's a catalyst for your creativity. We meticulously source our beans and craft each drink to fuel your passions and brighten your day. Join our community and let's create something amazing together. #BrewpointInspires #CreativeCoffee
• •Headline: Every Sip Makes a Difference. Body: At Brewpoint, we believe in coffee that does good. From our direct trade partnerships that empower farmers to our welcoming cafes that build community, every cup you enjoy supports a more equitable and vibrant world. Taste the change. #EthicalSourcing #CommunityLove #BrewpointValues
• •Headline: Where Great Ideas (and Great Coffee) Brew. Body: Looking for a space to connect, create, or simply unwind? Brewpoint is your neighborhood hub for exceptional coffee and genuine connection. Pull up a chair, your next big idea is waiting. #BrewpointCommunity #CoffeeAndCreativity
• •Headline: Fuel Your Hustle, Responsibly. Body: We're passionate about crafting the perfect cup and building a better world. That's why we're committed to quality, from bean to brew, and to fostering an inclusive environment where everyone thrives. Discover coffee with a conscience. #BrewpointImpact #InclusivelyBrewed
• •Headline: More Than a Morning Ritual, It's a Movement. Body: Join Brewpoint Coffee in our mission to inspire creativity, foster community, and promote equity. Every bean, every brew, every interaction is a step towards a brighter, more connected world. Be part of it. #BrewpointMission #CoffeeForChange