Brand Tone

approachable, educational, and passionate, with a warm and personal touch

Brand Values

• •Community & Local Sourcing
• •Natural Purity & Quality
• •Sustainability & Environmental Responsibility
• •Holistic Wellness & Tradition
• •Authenticity & Transparency

Best Practices

• •Lead with the "Why": Always connect the products back to the core values of community, tradition, and natural wellness. Start with the story and the mission before detailing product features.
• •Use the Founder's Voice: Continue to incorporate Samara’s personal story and passion. Writing in the first person ("I," "we") for blog posts and social media captions reinforces the brand's authentic, human element.
• •Educate, Don't Just Sell: Frame content around educating the consumer—about the benefits of elderberry, the importance of local sourcing, or new ways to use the products. This builds trust and positions the brand as an authority.
• •Emphasize "Local" and "Community": Consistently use words like "Appalachian," "local," "community," "regionally harvested," and "North Carolina" to reinforce the brand's identity and commitment to its roots.
• •Maintain a Warm & Inviting Vocabulary: Use descriptive, positive, and approachable language. Words like "gourmet," "nourishing," "vibrant," "delicious," and "handcrafted" reflect the quality of the products, while "community," "journey," and "together" foster a sense of belonging.

Social Perception

Perceived as a trusted, high-quality, and community-focused brand offering gourmet and versatile elderberry products.

Copy Examples

• •From Appalachian soil to your spoonful. ✨ Our Elderberry Syrup isn't just a wellness boost; it's a taste of tradition. Made with fresh, locally-harvested elderberries and a hint of spice, it's the perfect way to warm up your daily rituals. How do you enjoy yours? #BrewNaturals #Elderberry #AppalachianGrown #SmallBatch
• •When you choose Brew Naturals, you're choosing more than a product. You're supporting North Carolina farmers, a woman-owned business, and a commitment to sustainability that honors our Appalachian roots. Taste the difference community makes. Shop our gourmet elderberry creations today. [Link]
• •Long before 'superfoods' were a trend, generations in Appalachia turned to the humble elderberry for its powerful wellness benefits. Packed with antioxidants and immune-supporting properties, this native berry is the heart of everything we do at Brew Naturals. Learn more about its incredible history and why we’re so passionate about bringing this local treasure from our farm to your family. [Link to Blog Post]
• •Experience the taste of a crisp Appalachian autumn. Our Autumn Spice Elderberry Apple Butter blends the rich, immune-boosting power of elderberries with the sweet comfort of locally grown apples and a warm trio of cinnamon, ginger, and clove. It’s handcrafted in small batches to ensure a flavor that’s pure, delicious, and free from anything artificial. Perfect on toast, with cheese, or right from the spoon.
• •Flavorful Wellness, Rooted in Tradition. Discover gourmet elderberry syrups, butters, and teas, handcrafted in the heart of Appalachia with clean, locally sourced ingredients.