Brand Tone

Authentic & Passionate, Friendly & Welcoming, Historical & Artistic, Community-Oriented, Down-to-Earth & Approachable

Brand Values

• •Handcrafted Quality & Artistry
• •Authenticity & Storytelling
• •History & Heritage
• •Community & Connection
• •Enriching Everyday Life
• •Accessibility
• •Hospitality

Best Practices

• •Emphasize Authenticity and Passion: Always let the genuine love for pottery, handcrafted items, and the stories behind them shine through. Use phrases like "made with passion," "from our hands to yours," "authentic stories."
• •Maintain a Friendly and Welcoming Voice: Address the audience directly and warmly. Use inviting language and share the joy of connecting with visitors and customers. Phrases like "we love connecting," "welcome friends and visitors," "we look forward to meeting you."
• •Weave in the Historical Element: Subtly remind the audience of the unique setting and heritage. Mentioning the "1850s brewery," "historic building," or the "blend of art and history" reinforces this unique aspect.
• •Tell Stories (of the pieces, the artists, the place): People connect with narratives. Share anecdotes about how a piece is made, the inspiration behind an artist's work, or the history of the brewery. This aligns with the value of "authentic stories."
• •Use Simple, Heartfelt Language: Avoid overly technical jargon or overly formal language. The tone is down-to-earth. The quote "Life is short. Buy the art. Eat the cake. Love your neighbors" is a good touchstone for this approach.

Social Perception

A Unique Destination, High-Quality & Diverse, Family-Run & Passionate, Friendly & Welcoming, A Community Treasure, A Place for Heirlooms

Copy Examples

• •Headline: More Than Pottery, It's a Piece of History. Body: Step into our 1850s brewery, now home to handcrafted treasures. Discover functional art made with passion, right here in Mineral Point. Each piece tells a story – come find yours. Open daily, 10-5.
• •Headline: From Our Hands & Hearts to Yours. Body: At Brewery Pottery, we believe in the magic of the handmade. Meet the artists, explore our working studio, and find unique, handcrafted heirlooms designed to enrich your everyday moments.
• •Headline: Art for Every Home, Stories for Every Heart. Body: We’re Tom, Diana, and Claire, and for us, pottery is a way of life. Explore our gallery featuring over 250 artists, alongside our own creations. Find that perfect piece that speaks to you, from our family to yours.
• •Headline: Dare to Be Different. Buy the Art. Body: In a world of mass production, choose something real. Brewery Pottery offers a curated collection of handcrafted items in a historic setting. Because life’s too short for ordinary. Visit us in Mineral Point or shop online.
• •Headline: Your Journey into Art & History Begins Here. Body: Wander through our rambling old brewery, discover pottery being made on-site, and explore a gallery brimming with unique finds. A welcoming space where art, history, and community meet. Open year-round!