Brand Tone

Innovative, enabling, and focused on quality experiences anywhere.

Brand Values

• •Innovation: Creating a product that solves a problem (quality coffee on the go) with new technology (self-heating, portable power).
• •Quality: Delivering a superior coffee experience (rich crema, barista-quality).
• •Convenience & Portability: Making life easier and more enjoyable for people on the move.
• •Freedom & Adventure: Enabling users to enjoy their passions (like good coffee) without limitations of location.
• •Customer-Centricity: Implied through the Kickstarter success and focus on user experience.

Best Practices

• •Embrace the "Freedom" Narrative: Consistently link the product to the ability to enjoy quality coffee without constraints of location or traditional brewing methods. Use words that evoke adventure, travel, and independence.
• •Highlight Innovation & Quality: Focus on the technical aspects (self-heating, pressure, battery) that deliver a superior, convenient experience. Use specific details like "20-bar pressure" or "9000mAh battery" to build credibility.
• •Speak to the Enthusiast: Use language that resonates with coffee lovers (e.g., "rich crema," "barista-quality," "perfect shot"). Show understanding of their desire for good coffee anytime, anywhere.
• •Visual Storytelling Alignment: Ensure that the copy complements the visuals, which should depict the product in diverse settings (outdoor, office, travel) and emphasize ease of use and enjoyment.
• •Maintain an Energetic and Positive Voice: The tone should be upbeat, enthusiastic, and solution-oriented, reflecting the convenience and enjoyment the product brings.

Social Perception

Positive for the Espresso Maker: Customers generally praise the BREVOY portable espresso machine for its performance, convenience, and the quality of coffee it produces. It's seen as a reliable and high-quality product for coffee enthusiasts on the go. Kickstarter Success: The brand successfully funded its portable espresso maker on Kickstarter, achieving 2416% of its goal, indicating strong initial interest and belief in the product concept.

Copy Examples

• •Headline: Adventure Brews Within. Your Anywhere Barista. Body: Don't let your location dictate your coffee quality. The BREVOY Portable Espresso Maker delivers rich, barista-style espresso from fresh grounds or capsules, heating water in minutes. Fuel your next escape. #Brevoy #EspressoOnTheGo
• •Headline: Office Espresso, Elevated. No Pod Lines, Just Pure Crema. Body: Transform your desk into your favorite café. BREVOY’s self-heating espresso maker crafts the perfect shot with 20-bar pressure. Compact, powerful, and yours. #WorkPerks #BrevoyCoffee
• •Headline: From Trailhead to Summit: Your Perfect Shot Awaits. Body: Weighing just 1.48 lbs and with a 9000mAh battery, the BREVOY espresso maker is built for the wild. Enjoy rich, hot espresso wherever your boots take you. Taste the freedom. #OutdoorEspresso #BrevoyAdventure
• •Headline: Kickstarter Funded, Coffee Lover Approved. Body: Join thousands who believed in a better way to brew on the go! The BREVOY Portable Espresso Maker, now a global favorite, brings innovation and rich flavor to every cup. Experience the hype. #BrevoyKickstarter #PortablePerfection
• •Headline: 3-in-1 Versatility. 20 Bars of Delicious. Zero Compromise. Body: Single shot, double shot, or capsule? The BREVOY handles it all, delivering consistently rich crema and superior taste. Why settle when you can have it all, anywhere? #BrevoyEspresso #QualityConvenience