Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Helpful and Educational, Community-Oriented, Modern yet Traditional

Brand Values

• •Creativity and Inspiration: Encouraging quilters to create beautiful things, often with a modern twist on traditional patterns.
• •Practicality and Resourcefulness: Emphasis on "stash-busting" patterns and creating useful items. Free patterns and tutorials also support this.
• •Community and Connection: Fostering a sense of community among quilters through social media engagement and quilt-alongs.
• •Joy in the Making: The overall tone suggests a deep enjoyment of the quilting process, which she aims to share with others.
• •Generosity: Offering free patterns and resources to her audience.

Best Practices

• •Be Genuinely Enthusiastic: Let your passion for quilting shine through. Use exclamation points where appropriate and share your excitement about new designs or techniques.
• •Use "We" and "Us" to Foster Community: Frame your communication as a shared journey. Ask questions to encourage interaction and make your audience feel like part of the Bre T Quilt Designs family.
• •Keep it Personal and Relatable: Share small snippets of your own quilting life or design inspiration (as Bre does in her "Meet Bre" and blog). This makes the brand more human and approachable.
• •Focus on Empowerment and Support: Offer tips, tutorials, and patterns that help quilters succeed and feel confident, regardless of their skill level. Highlight practical aspects like "stash-busting" or "easy-to-follow instructions."
• •Maintain a Visually Cohesive and Friendly Aesthetic: Ensure that the language used in text matches the visual style of the quilts and branding – modern, inviting, and often colorful. Avoid overly formal or technical jargon unless explaining a specific technique in a tutorial.

Social Perception

Customers and the quilting community generally perceive Bre T Quilt Designs positively. Her patterns are seen as modern, easy to follow, and well-designed. She is viewed as a friendly and accessible designer who is part of the quilting community, rather than a distant, corporate entity. Collaborations with fabric companies like Poppie Cotton and mentions by other designers enhance her credibility and reach. The emphasis on practical, stash-busting patterns resonates well with quilters looking for ways to use their existing fabric collections.

Copy Examples

• •Instagram Post (New Pattern Release): Hello sunshine! ☀️ I'm SO excited to finally share 'Summer Bloom' – a fresh, modern quilt pattern that’s just begging to be made with your favorite bright fabrics! Think picnics in the park and quilts airing on the line. This one is perfect for confident beginners and a fantastic stash buster! Grab the pattern on the blog today (link in bio!) and let me know what fabric you’re dreaming of using! #BreTQuiltDesigns #SummerBloomQuilt #ModernQuilting #QuiltPattern #StashBuster
• •Facebook Post (Blog Tutorial): Ever wondered how to get those perfect flying geese without wasting a scrap of precious fabric? I’ve just posted a new tutorial on the blog showing my favorite no-waste method for making four at a time! It's a game-changer, friends! Pop over, have a read, and let’s get quilting efficiently together! What are your favorite quilting hacks? Share below! 👇 #QuiltingTips #FreeTutorial #BreTQuilts #QuiltCommunity #NoWasteQuilting
• •Website Homepage Snippet (Welcoming Message): Hi, I'm Bre! Welcome to my little corner of the quilting world. Here you'll find modern, stash-friendly quilt patterns designed to bring joy to your making. Let's create something beautiful together!
• •Pinterest Pin Description (Free Pattern): Looking for a quick and lovely baby quilt pattern? 🍼 Our 'Sweet Dreams' patchwork pattern is FREE when you join our newsletter! Perfect for beginners and a wonderful way to use up those adorable fabric scraps. Get your free pattern and a dose of quilty inspiration straight to your inbox! #FreeQuiltPattern #BabyQuilt #PatchworkQuilt #BreTQuiltDesigns #EasyQuiltPattern
• •Email Newsletter Excerpt (Sale Announcement): Hey Quilting Friends, Just a little note to say a big THANK YOU for being part of this wonderful community! To show my appreciation, I'm having a flash sale on all PDF patterns for the next 48 hours. Time to treat yourself (and your fabric stash!) to a new project. Happy stitching! Warmly, Bre.