Brand Tone

Authentic, Passionate & Knowledgeable, Down-to-Earth/Approachable, Community-Oriented, Utilitarian & Candid, Resilient

Brand Values

• •Quality
• •Authenticity
• •Sustainability & Environmental Consciousness
• •Value & Fair Pricing
• •Community Building
• •Heritage & Storytelling
• •Customer Responsiveness
• •Transparency

Best Practices

• •Maintain the authentic, knowledgeable, and passionate tone established by Stephen Brent in videos. Write as if you're talking directly and honestly to a fellow enthusiast.
• •Every vintage or surplus item has a history. Weave in small details about its origin, era, or purpose to add depth and authenticity without being overly verbose.
• •Whether it's robust military surplus or a carefully reproduced Brents Sportswear item, highlight the lasting quality and craftsmanship.
• •For vintage and surplus, use clear and honest descriptors about the condition (e.g., "excellent vintage condition," "minor signs of authentic wear," "unissued deadstock"). This builds trust and manages expectations.
• •Naturally integrate messages about sustainability, fair pricing, community, and the "no middleman" approach where appropriate, rather than forcing them into every piece of copy.

Social Perception

Trusted Source for Vintage & Surplus, Personal Connection, Good Value, Appreciation for Sustainability, Understanding of Product Nature, Enthusiast Community

Copy Examples

• •Built for duty, styled for life. Our latest collection of [e.g., authentic Swedish M90 Parkas] just landed. Genuine surplus, rich in history, and ready for your modern adventures. No frills, just rugged quality you can depend on. Explore the drop – link in bio.
• •Some classics never fade. We've brought back our iconic Brents Sportswear [e.g., 90s Fatigue Pants], meticulously recreated from the original patterns. Same timeless style, same commitment to quality. Built by us, for you, since the 90s.
• •Wear the story, not the waste. Every piece you find here at Brents Warehouse is one less item in a landfill. We're passionate about giving quality vintage and surplus a new life. Good for your style, great for the planet.
• •Stephen's unearthed another gem! Check out this [e.g., incredible 1950s US Military Field Shirt]. The stories this thing could tell... Limited stock, as always with true vintage. Get it on the site before it's history, again!
• •Since the 90s, we've been hooking you up with quality vintage, Americana, and world surplus without the middleman. Straight from our warehouse to your wardrobe. Real gear, real history, honest prices.