Brand Tone

Passionate, authentic, and 'casually Aussie', characterized by enthusiasm, joy, colloquial accessibility, purpose-driven messaging, and nostalgia.

Brand Values

• •Love for Australian Nature
• •Conservation & Advocacy
• •Authenticity & Storytelling
• •Community & Collaboration
• •Sustainability

Best Practices

• •Embrace the 'Aussie' Voice: Consistently use friendly, casual Australian phrasing (e.g., 'G'day,' 'mate,' 'heaps good,' 'no worries'). This builds authenticity and a distinct personality.
• •Lead with Passion, Follow with Purpose: Start with the joy and beauty of the art and nature, then connect it to the deeper purpose of conservation. This makes the advocacy message feel inspiring and natural, not forced.
• •Tell the Story Behind the Art: For every new piece or product, share the inspiration—whether it was a walk in the bush, a childhood memory, or an animal encounter. This reinforces the values of authenticity and storytelling.
• •Engage Like a Human, Not a Corporation: Respond to comments and messages personally and informally. Use emojis, ask questions, and share behind-the-scenes moments to maintain the accessible, two-person-team feel of the brand.
• •Maintain Visual and Verbal Harmony: Ensure the bright, pastel-popping, and joyful aesthetic of the artwork is matched by the language used in captions, descriptions, and ads. The words should feel as vibrant and positive as the visuals.

Social Perception

Highly positive, centered on being authentic and relatable, offering high-quality and unique art, and being ethical and purposeful.

Copy Examples

• •Our new Kookaburra tee is here to add some cheeky vibes to your wardrobe. Inspired by those classic Aussie summers and endless laughs. 100% organic cotton, 100% good times. We’re still donating a slice of our profits to WIRES with every sale, so you can look good while doing good. Grab yours before they fly off the shelves! #ArtOfBrentos #AussieArt #WildlifeConservation #SurfVibes
• •Get lost in the magic of the Daintree. This isn’t just a print; it’s a portal to the rainforest floor, buzzing with the life of cassowaries and ancient flora. Each detail is hand-drawn with a deep respect for Kuku Yalanji Country. Printed on museum-quality archival paper with pastel-popping colours that feel alive. Let a piece of Australia’s wild heart transform your space.
• •G'Day! Something special is landing tomorrow...
• •An Aussie Adventure in Every Page! From the beach to the bush, introduce your little ones to Australia's most incredible animals. The best-selling books from Brentos are more than just stories; they're a colourful, fun-filled journey that teaches the importance of protecting our wildlife. Perfect for bedtime stories and curious minds. Shop the collection now!
• •Give the Gift of G'Day! Art, books, and goods that feel like sunshine and salty air. Support local art and Aussie wildlife this holiday.