Tono de Marca

humorous, sassy, relatable, informal, conversational, confident, and unapologetic

Valores de Marca

• •Self-Expression and Individuality
• •Humor and Irreverence
• •Empowerment and Confidence
• •Customization and Creativity

Mejores Prácticas

• •Speak Like a Friend, Not a Corporation: Use conversational language, contractions, and direct second-person 'you' to make copy personal and engaging.
• •Embrace Relatable Scenarios: Frame products within the context of everyday life, describing the feeling or situation they are perfect for.
• •Lead with Attitude: Ensure the first few words of any copy immediately reflect the brand's sassy and humorous tone to capture attention.
• •Keep it Short and Punchy: Mirror the brand's confident and direct voice with concise, powerful statements, avoiding long or complex sentences.
• •Maintain Consistency Across All Channels: Ensure the brand's voice is uniform across all platforms, from social media to product descriptions and customer service, reinforced by a simple style guide.

Percepción Social

Perceived as a source for fun, statement-making, and customized apparel, appealing to individuals who appreciate modern cultural slang, witty aphorisms, empowerment slogans, and unique niche products.

Ejemplos de Copy

• •Let them talk. You've got things to do. Our 'Hater Fuel' tee is for the ones who stay focused and keep moving forward. Link in bio to shop the mood.
• •Your game night is about to get a major upgrade. Our Drunk Uno and Spades games are designed for legendary nights and unforgettable memories. Warning: may cause excessive laughter. Get yours now!
• •Your new favorite shirt is here. (You're welcome.)
• •Some days are for grace. Others are for hustle. Most are for both. This isn't just a hoodie; it's your uniform for making things happen. Incredibly soft and built to keep up with your biggest ambitions. Wear it and get it done.
• •Don't just think it. Wear it. Shop statement apparel for every mood.