Brand Tone

Welcoming, Community-Focused, Passionate, Knowledgeable, Traditional yet Modern, Friendly, Approachable, and Quality-Oriented.

Brand Values

• •Quality
• •Local Connection/Community
• •Customer Focus/Service
• •Tradition and Legacy
• •Passion

Best Practices

• •Emphasize "Local" and "Wisconsin": Consistently weave in references to local sourcing, Wisconsin heritage, and community connection. This reinforces a core value and resonates with the target audience.
• •Use Warm, Welcoming, and Passionate Language: Employ words that convey enthusiasm for food, quality, and customer experience. Avoid overly formal or impersonal language. Think "friendly expert."
• •Highlight Quality and Freshness: Use descriptive adjectives that speak to the premium nature of the products (e.g., "vibrant," "hand-selected," "artisan," "peak-season," "authentic").
• •Tell the Story (Subtly or Directly): Incorporate elements of Brennan's rich history, the passion behind its revival, and its longstanding commitment to customers. This builds trust and emotional connection.
• •Maintain an Authentic and Approachable Voice: Whether it's sharing a recipe, announcing new arrivals, or interacting with customers online, the tone should feel genuine and down-to-earth, reflecting a helpful neighbor who is also a food connoisseur. Avoid jargon where simpler, more evocative terms will do.

Social Perception

Beloved Local Institution, Go-To for Specialty Items, Reliable Quality, Friendly and Helpful, Slightly Higher Price Point (Implied but Valued).

Copy Examples

• •Headline: Taste the Tradition. Discover the Passion. Body: For over 75 years, Brennan's Market has been Wisconsin's go-to for the finest local cheeses, freshest produce, and curated specialty foods. Now, we're blending that cherished legacy with exciting new flavors and convenient options for today's food lover. Come experience the taste of community. #BrennansMarket #WisconsinProud #EatLocal
• •Social Media Post (Instagram - with a picture of a cheese board): Say cheese! 🧀✨ Crafting the perfect Wisconsin cheese board is an art, and we're your passionate curators. From our #1 selling Farmer Basil to sharp aged cheddars, find your new favorite at Brennan's. What's on your dream cheese board tonight? #WisconsinCheese #ArtisanCheese #SupportLocalWI #GourmetFood
• •Website Banner for Seasonal Produce: Fresh from Local Farms to Your Table! 🍓🌽 Experience the peak of the season with Brennan's selection of vibrant, locally-sourced fruits and vegetables. Taste the difference that community-grown makes. #FarmFresh #SeasonalEating #BrennansProduce #ChinDrippinGood
• •Email Subject Line: Unforgettable Flavors Await at Your Neighborhood Market! Email Body Snippet: Hi [Customer Name], at Brennan's Market, we believe every meal should be an experience. That's why we handpick the best Wisconsin has to offer, from our renowned butcher shop selections to our unique craft beers and wines. Stop by this week and let our friendly team help you discover something delicious! #ExperienceTasteEveryday
• •Promotional Copy for Gift Boxes: Share the Taste of Wisconsin! 🎁 Send a thoughtfully curated Brennan's Market gift box packed with authentic local cheeses, savory sausages, and sweet treats. Perfect for any occasion, shipped nationwide. Build your custom box today and give a gift they'll truly savor. #WisconsinGifts #FoodieGift #BrennansDelivers #GourmetGiftBox