Brand Tone

Passionate & Authentic, Inspiring & Empowering, Community-Focused & Engaging, Visionary & Mystical, Appreciative & Genuine

Brand Values

• •Love & Inclusivity: A core mantra is 'Love is Love,' with a mission to positively represent the male figure and gay love, fostering understanding and acceptance.
• •Authenticity & Transparency: Sharing the real, unpolished side of art-making and his journey.
• •Creativity & Originality: A unique artistic style combining various mediums and a dedication to his craft.
• •Emotional Connection & Vulnerability: Striving to capture and convey deep emotions, sensitivity, and tenderness in his subjects.
• •Craftsmanship & Quality: Dedication to his painting process (6-8 hours a day) and ensuring high-quality prints and products.
• •Community & Representation: Wants his brand to stand for community and amplify LGBTQIA+ voices.
• •Resilience & Adaptability: Acknowledges the changing art world and the need to be innovative.

Best Practices

• •Speak from the Heart (Authenticity): Share genuine stories, inspirations, and the 'why' behind the art. Use 'I' and 'my' to maintain a personal connection, reflecting the artist-led nature of the brand.
• •Embrace the Mystical & Visionary (Descriptive Language): Use evocative and sensory language that reflects the psychedelic and spiritual nature of the artwork. Words like 'vibrant,' 'cosmic,' 'ethereal,' 'journey,' 'soul,' 'spirit' can be effective.
• •Champion Inclusivity & Love (Values-Driven Messaging): Consistently weave in themes of love, acceptance, and positive representation, especially concerning the LGBTQIA+ community and diverse expressions of masculinity.
• •Foster Community & Connection (Engagement): Write copy that invites interaction. Ask questions, express gratitude, and respond to comments personally. Highlight the relationship with collectors and the community.
• •Maintain Visual-Verbal Harmony (Consistency): Ensure the tone of the copy aligns with the visual style of the art. If the art is vibrant and detailed, the copy can be rich and expressive. Use emojis that complement the brand's aesthetic (e.g., 🎨✨🍄👁️❤️🌌).

Social Perception

Highly Respected Artist, Advocate for Positive Representation, High-Quality Products, Engaging and Approachable, Inspiring Figure. Customers feel a personal connection to his art, often finding pieces that resonate deeply with their own experiences or relationships.

Copy Examples

• •Immerse yourself in 'Cosmic Embrace,' a new vision where vibrant hues dance with tender connection. Each brushstroke is a journey into the heart of love and the universe. Bring this unique energy home. ✨ #BrendenSanbornArt #VisionaryArt #LoveIsLove
• •Wear your spirit. Our 'Forest Guardian' tee isn't just apparel, it's a piece of art infused with the wild, untamed beauty of nature. Crafted with passion, designed to inspire. 🌲🎨 #ArtYouCanWear #PsychedelicNature #BrendenSanbornShop
• •Unlock your inner visionary. My new 'Astral Ink' Procreate brushes are here to help you channel your most vibrant dreams onto the digital canvas. Created with the same passion I pour into every piece. What worlds will you create? 🖌️🌌 #ProcreateBrushes #DigitalArt #CreateWithBrenden
• •Art is my way of speaking the language of the soul – of vulnerability, of connection, of the kaleidoscope of love. Thank you for being part of this journey and for allowing my art to become part of yours. Your support fuels this passion. 🙏❤️ #ArtistJourney #CommunityLove #AuthenticArt
• •Feel the connection, share the love. For a limited time, find your special piece with [discount/offer] on all prints. Let's fill more spaces with art that speaks from the heart. ✨🎁 #ArtSale #SpreadLoveWithArt #BrendenSanborn