Brand Tone

Friendly, accessible, promotional, and helpful. Focuses on sales and customer service while maintaining an approachable demeanor.

Brand Values

• •Variety and Choice
• •Affordability
• •Customer Service
• •Accessibility
• •Promotion of Beauty

Best Practices

• •Maintain a sales-oriented and promotional tone, highlighting offers and new arrivals.
• •Provide helpful information regarding product application and skincare.
• •Use clear and straightforward language to ensure accessibility.
• •Avoid overly complex jargon unless it's common among the target audience.
• •Monitor audience engagement and feedback to see how the tone is being received and make adjustments as needed.

Social Perception

A brand that is accessible, affordable, and focused on providing a wide variety of beauty products while prioritizing customer support and a positive shopping experience.

Copy Examples

• •Comece a comprar e descubra as últimas novidades em maquiagem!
• •Aproveite nossas ofertas exclusivas e realce sua beleza!
• •Dúvidas sobre como usar um produto? Nossa equipe está pronta para ajudar!
• •Nova coleção de batons matte chegou! Cores vibrantes para todos os estilos.
• •Frete grátis acima de R$50! Não perca essa oportunidade!