Brand Tone

Welcoming, Friendly, Authentic, Community-Oriented, Passionate, Helpful, Informative

Brand Values

• •Authenticity
• •Community
• •Quality
• •Customer Experience
• •Culture Sharing
• •Nostalgia/Connection

Best Practices

• •Use sensory language.
• •Speak about being a 'home away from home.'
• •Avoid overly formal or corporate language.
• •Show, don't just tell authenticity.
• •Incorporate relevant hashtags.

Social Perception

Positive, Valued Resource, Evolving, Local Gem

Copy Examples

• •Welcome to Brazil Market & Café!
• •A little slice of Brazil in Round Rock, Texas.
• •Made with love and the authentic taste of Brazil you expect from us.
• •Savory pão de queijo, freshly brewed coffee, and so much more!
• •Bem-vindo! #BrazilianFoodAustin #SupportLocalTX