Brand Tone

educational, empathetic, and scientific

Brand Values

• •Scientific Efficacy
• •Natural & Clean Ingredients
• •Sustainability
• •Simplicity
• •Social Responsibility
• •Customer-Centricity

Best Practices

• •Lead with Empathy: Start by acknowledging the customer's skin frustrations (e.g., "Tired of breakouts?" or "Struggling with sensitive skin?"). This shows understanding and builds an immediate connection.
• •Bridge to Science: After the empathetic hook, introduce the "why" behind the product. Explain the concept of the skin microbiome in simple, accessible terms (e.g., "Your skin has its own ecosystem...").
• •Highlight the "Free From" and "Full Of": Always reinforce the core values. Mention that products are "vegan and cruelty-free" and "free from harmful chemicals," while being "full of live probiotics."
• •Use Testimonials as Proof: Integrate customer quotes and success stories directly into your copy. Phrases like "Just ask Hannah, who finally found relief for her psoriasis" make the benefits tangible and relatable.
• •Maintain a Hopeful & Empowering Tone: The copy should empower customers to take control of their skin health. Use positive, action-oriented language like "Restore your glow," "Discover the balance," and "Begin your journey to healthier skin."

Social Perception

Overwhelmingly positive. Customers describe products as "miraculous" and "life-changing," particularly for conditions like eczema, psoriasis, and sensitive skin. Perceived as trustworthy, high-quality, gentle yet effective, with appreciated natural ingredients and ethical/sustainable practices. Some minor feedback on moisturizer texture and shampoo bar size, which the brand addresses.

Copy Examples

• •Find your balance. Find your glow. Tired of complicated routines and products that don't listen to your skin? Our Probiotic Facial Moisturiser simplifies your journey to a healthier-looking complexion. By nurturing your skin's natural microbiome, it helps soothe irritation and reduce visible inflammation, leaving your skin feeling calm and hydrated. Ready for a skincare revolution? #BreeProbiotics #SkinMicrobiome #HealthySkin
• •The gentle, effective solution for stressed-out skin. Dermatologist-tested and loved by thousands. Our Probiotic Facial Cleanser removes impurities without stripping your skin's natural moisture. Formulated with live probiotics, it's your first step towards a balanced, radiant complexion. See what our customers are raving about! Shop now for 10% off your first order. #ProbioticSkincare #SensitiveSkin #CrueltyFree
• •Science-backed skincare for skin that feels as good as it looks. Vegan, cruelty-free, and powered by probiotics to restore your skin's natural harmony.
• •Still struggling with [Eczema/Acne/Dryness]? Your skin's microbiome might be the key.
• •Happy Scalp, Happy Hair. Soothe your scalp and revive your hair with our Probiotic Shampoo Bar. Each bar is packed with millions of live probiotics to help balance your scalp's delicate microbiome, reducing itchiness and flakes. One bar saves three plastic bottles and lasts for up to 80 washes. Good for your hair, and the planet.