Brand Tone

Problem-solving, Elegant/Stylish, Practical/Functional, Understanding/Empathetic, Horse-friendly

Brand Values

• •Practicality & Convenience for Riders
• •Elegance & Style
• •Quality & Rider Focus
• •Safety/Peace of Mind

Best Practices

• •Speak the Rider's Language: Use terminology and refer to experiences that resonate with equestrians.
• •Emphasize Elegant Solutions: Consistently highlight the stylish and sophisticated aspect of the products.
• •Focus on Freedom and Peace of Mind: Frame the product's benefits around how it allows riders to enjoy their time with their horse without worry.
• •Maintain an Empathetic and Relatable Voice: Acknowledge the rider's pain points to build connection and trust.
• •Be Clear and Benefit-Driven: While maintaining elegance, clearly communicate the practical benefits.

Social Perception

Equestrians who value both functionality and style are the likely target. They likely appreciate products that solve practical riding challenges without compromising on aesthetics. The brand aims to be perceived as a provider of elegant and essential equestrian accessories.

Copy Examples

• •Headline: Ride Freely. Stay Connected. Elegantly. Body: Tired of fumbling with your phone or sacrificing style for practicality on your rides? The Breeches & Bays equestrian belt bag is designed by riders, for riders. Keep your essentials secure and accessible, so you can focus on the joy of the ride. No more awkward pocket bulges or risky phone placements—just sleek, hands-free convenience.
• •Headline: Your Phone's Perfect Riding Partner. Body: We get it. Finding a secure and stylish spot for your phone while riding is a challenge. That’s why we created the Breeches & Bays phone pouch – the elegant solution every rider deserves. Crafted for convenience and designed for the discerning equestrian.
• •Headline: Never Miss a Moment (Or a Call). Body: Whether you're out on the trails or schooling in the arena, stay connected effortlessly. Our equestrian phone belts offer peace of mind, knowing your phone is safe, secure, and always within reach. Ride with confidence, ride with Breeches & Bays.
• •Headline: Beyond the Bra: The Chic Way to Carry Your Phone. Body: Let's be honest, we've all been there. Breeches & Bays offers a sophisticated alternative. Our belt bags blend seamlessly with your riding attire, providing a secure and stylish home for your phone and cards. Experience the freedom of a truly elegant solution.
• •Headline: Designed for Your Ride. Destined for Your Essentials. Body: Breeches & Bays isn't just about accessories; it's about enhancing your equestrian experience. Our phone belt bags are thoughtfully designed to be 'horse friendly' and rider approved, ensuring your focus remains on your connection with your horse, not on where to stash your phone.