Brand Tone

Authoritative & Expert, Educational & Supportive, Professional & Quality-Conscious, Passionate (about Art & Print). Not overly casual, humorous, or trendy. Direct, informative, and sophisticated.

Brand Values

• •Quality: Uncompromising commitment to providing the highest quality materials for fine art and photographic printing.
• •Education: Empowering artists and printmakers with knowledge and skills.
• •Innovation: Continuously developing and refining products to meet the evolving needs of digital printing.
• •Customer Success: Believing that their success is tied to their customers' ability to produce outstanding prints.
• •Archival Integrity: Ensuring that prints created with their products will last for generations.
• •Precision & Accuracy: Focusing on color fidelity and consistent product performance.

Best Practices

• •Prioritize Education Over Hard Selling: Frame your messaging around providing value and expertise. Explain the "why" and "how" behind your products' benefits.
• •Use Precise, Professional Language: Avoid overly casual slang, jargon (unless clearly defined for an expert audience), or hype. Focus on clear, accurate descriptions of product attributes and performance.
• •Emphasize Quality and Durability: Consistently highlight the archival nature, color fidelity, and superior construction of your materials. Use terms like "archival," "gallery-quality," "longevity," "vibrancy," "precision."
• •Be the Expert Resource: Position your content as guidance from industry leaders. Offer solutions to common printing challenges and share technical knowledge generously.
• •Showcase, Don't Just Tell: Leverage customer testimonials, high-quality imagery of prints, and detailed case studies or artist spotlights to validate your claims and reinforce the brand's commitment to excellence.

Social Perception

High-Quality Supplier, Knowledgeable Resource, Trusted by Professionals, Investment in Excellence, Innovative.

Copy Examples

• •Headline (Website Banner/Ad): "Archival Quality. Unrivaled Color. Elevate Your Art with Breathing Color." Body: "From our award-winning Lyve Canvas to our Timeless protective varnishes, discover the materials trusted by professionals to bring their visions to life with breathtaking clarity and longevity."
• •Social Media Post (Instagram - showcasing customer art): "Masterpiece in the making. ✨ Artist [Artist Name] achieves stunning depth and vibrancy using our [Product Name] fine art paper. We're consistently inspired by the incredible work our community creates. Learn how to get gallery-quality results – link in bio. #BreathingColor #FineArtPrinting #ArchivalPrints #[RelevantArtStyle]"
• •Email Subject Line (Educational Content): "Unlock Perfect Prints: Your Guide to ICC Profiles & Color Management" Email Snippet: "Achieving accurate color can be complex. At Breathing Color, we're committed to demystifying the process. Explore our comprehensive guide to ICC profiles and ensure your prints precisely match your artistic intent, every time."
• •Product Page Snippet (for a Canvas): "Experience the pinnacle of inkjet canvas technology. [Product Name] offers exceptional Dmax, a wide color gamut, and a subtle texture that enhances every detail. Engineered for artists who demand uncompromising quality and archival permanence. ICC profiles available."
• •Blog Post Introduction: "The artist's journey doesn't end with the final brushstroke or click of the shutter; it extends to the presentation. Choosing the right print media is paramount. In this article, we delve into the critical factors that define a truly archival, exhibition-quality print."