Brand Tone

Enthusiastic and Positive, Relatable and User-Focused, Informative and Confident, Motivational and Performance-Oriented, Modern and Trendy

Brand Values

• •Well-being and Health
• •Performance and Optimisation
• •Efficacy and Quality
• •Natural and Safe Solutions
• •Customer Satisfaction
• •Community

Best Practices

• •Stay Benefit-Driven and Positive: Always focus on the positive outcomes and solutions the product provides (e.g., "sleep better," "perform at your peak," "breathe freely") rather than dwelling on the problem. Use uplifting and encouraging language.
• •Incorporate User Language and Testimonials: Regularly feature real user experiences and quotes. Adopt a relatable, conversational style that resonates with the target audience, mirroring how they talk about their breathing challenges and successes.
• •Balance Enthusiasm with Credibility: While being enthusiastic, ensure claims are backed by facts (e.g., "improves airflow by up to 31%," "TGA registered," "hypoallergenic materials"). This builds trust and reinforces the product's efficacy.
• •Use Strong Calls to Action Aligned with Empowerment: Encourage action with phrases like "Experience the difference," "Unlock your potential," "Join the community." Frame CTAs in a way that empowers the user to take control of their well-being.
• •Maintain Visual and Thematic Consistency Across Platforms: Ensure that the language used in social media captions, website copy, and ad materials aligns with the energetic, solution-oriented, and community-focused imagery and videos the brand uses, particularly on platforms like TikTok and Instagram.

Social Perception

Positive for Users, Curiosity from Potential Customers, Credibility through Association, General Acceptance of Nasal Dilators, Potential Skepticism (General Product Category)

Copy Examples

• •Headline: Stop Snoring. Start Living. Body: Tired of restless nights and daytime fatigue? Breatheeze Nasal Strips gently open your airways so you can breathe freely, sleep deeply, and wake up ready to conquer your day. Experience the difference tonight! #BreatheEze #SleepWell #NoMoreSnoring
• •Headline: Unlock Your Peak Performance. Body: Don't let restricted breathing hold you back. Breatheeze Performance Nasal Strips are engineered for athletes, boosting oxygen intake by up to 31% so you can push harder, go further, and recover faster. Feel the power of every breath. #BreatheForIt #AthleticPerformance #GameChanger
• •Headline: Finally! Breathe Freely, Naturally. Body: Say goodbye to nasal congestion and hello to clear, effortless breathing. Our hypoallergenic, drug-free nasal strips are your secret weapon for better airflow, whether you're hitting the gym or hitting the hay. Simple, effective, and TGA registered. #NaturalRelief #BreatheBetter #WellnessJourney
• •Headline: Hear What Everyone's Raving About! Body: "I can breathe so much better; it really pulls everything out!” - Happy User. Join thousands who've discovered the viral sensation that's changing how they sleep and perform. Try Breatheeze and feel the incredible difference. Your lungs will thank you! #ViralTrend #CustomerLove #BreatheEzeWorks
• •Headline: Your Breath, Your Power. We Just Help Unleash It. Body: At Breatheeze, we believe in the science of breathing and the art of feeling your best. Our nasal strips and mouth tape are designed to empower your journey to better health, deeper sleep, and enhanced performance. Take a deep breath – your transformation starts now. #EmpowerYourBreath #HealthJourney #BreatheEzeCommunity