Brand Tone

Nurturing, empowering, inspirational, gentle, encouraging, community-focused, and professional.

Brand Values

• •Holistic Self-Care
• •Intentionality
• •Community and Sisterhood
• •Empowerment
• •Support for Small Businesses

Best Practices

• •Always Use Nurturing Language: Employ words that convey care, support, and understanding. Phrases like "take a moment for yourself," "nourish your soul," and "refill your cup" align perfectly with the brand's core message.
• •Center the "Why": Remind the audience why self-care is important. Connect the products and retreats back to the ultimate goals of reducing stress, finding balance, and achieving holistic wellness.
• •Foster a Sense of Community: Use inclusive language like "sisterhood," "our community," and "join us." Encourage interaction by asking questions and prompting users to share their own experiences.
• •Emphasize the Founder's Story: Weaving Shana-Lee Scott's personal journey and passion for self-care into the copy adds authenticity and builds a stronger connection with the audience.
• •Maintain an Empowering and Aspirational Tone: The copy should not just be comforting but also inspiring. Use powerful words like "Worthy," "transformative," and "empower" to motivate women to invest in themselves through the brand's offerings.

Social Perception

Perceived as a dedicated and authentic source for women's self-care. The founder's personal story adds credibility and relatability. It's seen as a "one-stop shop for self-care" with a variety of products and experiences. Sold-out retreats indicate trust and a loyal following. The 'Worthy' branding effectively communicates a message of self-worth and value.

Copy Examples

• •Your reminder to pause is here. The Breathe & Exhale 360 box isn't just a collection of products; it's a curated experience designed to nourish your mind, body, and soul. Unbox a moment of peace, hand-picked with love and care, just for you. Because you are worthy of this time.
• •It's time to pour back into yourself. Join a sisterhood of incredible women at the Worthy Self-Care Retreat. Leave the world behind for a weekend of total rejuvenation, connection, and transformation. You've cared for everyone else, now let us care for you. Secure your moment to breathe.
• •In the quiet moments, we find our strength. What is one small thing you can do for yourself today? It doesn't have to be big to be meaningful. Share your self-care intention below! 👇 #BreatheAndExhale360 #Worthy #SelfCareJourney #MindBodySoul
• •Feeling overwhelmed? You're not alone. Breathe & Exhale 360 was created for the woman who does it all. From our quarterly self-care box to transformative retreats, we provide the tools to help you be intentional about your well-being. Discover your exhale.
• •A Gift For You, From You -- Hi [Name], We believe self-care is the most essential part of your week. It is not a luxury; it's a necessity. This month, we're focusing on what it means to feel truly worthy of rest and joy. From the products in our latest B&E Box to the soul-deep connections made at our retreats, every detail is a step toward a more nurtured you.