Brand Tone

Inspirational, Edgy, and Conscious

Brand Values

• •Sustainability
• •Utility & Versatility
• •Ethical Production
• •Individuality & Authenticity
• •Innovation

Best Practices

• •Lead with Purpose: Always connect the product back to the core values of sustainability and utility. Whether it's a product description or a social media post, the "why" behind the design should be evident.
• •Use Confident & Direct Language: Employ a tone that is assertive and bold, reflecting the brand's mission to be a disruptor. Avoid passive language. Phrases like "We believe," "We're committed to," and "This is how we..." reinforce this stance.
• •Balance Edge with Education: While the aesthetic is edgy, the message is educational. Pair striking visuals and bold headlines with clear, concise information about the made-to-order process, recycled materials, or the versatility of the garment.
• •Foster a Community of Trendsetters: Address your audience as intelligent, conscious individuals who are leaders, not followers. Use inclusive language like "Join the movement" or "Built for a community that doesn't follow trends—they set them."
• •Maintain Visual and Verbal Cohesion: Ensure that the edgy, high-utility visual branding on Instagram and the website is matched by the copywriting. The photography, typography, and written content should all work together to tell the same story of innovative, sustainable streetwear.

Social Perception

BREAKKIN EVEN is perceived by its audience and the media as a forward-thinking and innovative streetwear brand. Customers and followers appear to be drawn to the unique, utilitarian designs that allow for personal expression. The brand's commitment to sustainability is a significant point of positive perception, appealing to a growing demographic of conscious consumers. The narrative is not just about clothing but about a movement towards more responsible fashion. The brand is seen as a creator of "sustainable art" that is inimitable and good for the planet.

Copy Examples

• •Two styles. Zero waste. Our Convertible Puffer Jacket isn't just a piece of clothing; it's a statement. Designed for a life in motion and built to defy seasons and trends. This is fashion that adapts to you, not the other way around. #BreakkinEven #ConsciousUtility #SustainableStreetwear
• •Wear the Change. Cut the Waste. Streetwear that's made-to-order, not made-for-landfills. Discover sharp design and conscious utility in every piece. [Shop The Collection]
• •Your Wardrobe Just Got Smarter. Tired of fast fashion's environmental toll? BREAKKIN EVEN creates bold streetwear that’s as versatile as it is sustainable. Each piece, like our Red Denim Tote Vest that transforms from apparel to accessory, is crafted on-demand to reduce waste. Make a statement that matters. #FashionRevolution #EthicalFashion
• •This Isn't Just a Shirt. It's a Solution. Inside: a look at our new detachable collar shirt and how we're redesigning the future of fashion...
• •BREAKKIN EVEN is redefining streetwear by fusing sharp, urban aesthetics with conscious production. Every piece is designed for maximum versatility and minimum environmental impact, proving that style and sustainability can coexist. Join the movement. #SustainableStyle #VersatileFashion #Streetwear