Brand Tone

Confident, Authoritative, Passionate, Direct, Playful (for T-shirts), Quality-Focused, Professional

Brand Values

• •Quality Craftsmanship
• •Originality & Customization
• •Expertise & Professionalism
• •Transparency
• •Passion for Billiards Culture
• •Customer-Centric (for custom work)

Best Practices

• •Maintain a confident and authoritative tone, emphasizing expertise and experience in apparel and design.
• •Highlight the brand's commitment to quality craftsmanship, premium materials, and durable construction.
• •Emphasize the originality and customization options, showcasing the brand's unique designs and avoidance of generic templates.
• •Be transparent about the custom, made-to-order process and the associated production timelines.
• •Incorporate playful and witty language, especially when promoting the 'INNUENDO T-Shirt Collection,' while maintaining a professional overall tone.

Social Perception

Seen as experts in custom billiards apparel, offering high-quality, unique, and durable gear that's worth the investment. Approachable and fun with a playful t-shirt line.

Copy Examples

• •Let's design your legacy.
• •Grab yours and let your tee do the talking.
• •Experience the difference real expertise makes.
• •Good things are worth the wait – especially when they’re this unique.
• •Your gear, your way – made awesome by us.