Brand Tone

Luxurious, Expert, Clean, Approachable, Confident & Empowering

Brand Values

• •Quality & Efficacy
• •Health & Safety
• •Customer Experience
• •Innovation
• •Transparency

Best Practices

• •Prioritize "Clean" and "Organic": Consistently highlight the use of natural, organic, Eco-Cert approved, vegan, and cruelty-free ingredients. This is a major differentiator.
• •Emphasize "Flawless" and "Natural-Looking": These are key outcomes customers expect. Use descriptive language that evokes a beautiful, streak-free, and believable tan.
• •Maintain an "Expert yet Approachable" Voice: Combine sophisticated language that reflects luxury and expertise with a welcoming and reassuring tone that makes clients feel comfortable.
• •Leverage Social Proof: Regularly incorporate mentions of press accolades (Vogue, Allure) and positive customer testimonials to build trust and reinforce quality.
• •Focus on the "Glow" and "Confidence": Connect the tanning service to the emotional benefits of feeling radiant, beautiful, and confident. Use empowering language.

Social Perception

High-Quality Tans, Trusted Experts, Worth the Price (for many), Go-To for Special Occasions & Regular Maintenance, Clean & Safe Option

Copy Examples

• •Headline: Beyond Bronze: Experience the Art of the Perfect, Organic Glow. Body: At Brazil Bronze NYC, we don't just tan; we transform. For over 20 years, our master technicians have been crafting flawless, natural-looking tans using the purest organic ingredients. Step into our SoHo sanctuary and discover why Vogue calls us "The Perfect Tan." Book your radiant escape today.
• •Headline: Your Clean Beauty Secret to a Year-Round NYC Glow. Body: Glow like a New Yorker, naturally. Our signature spray tans are powered by skin-loving, Eco-Cert approved DHA and organic botanicals. No streaks, no orange, no harsh chemicals—just a believable, beautiful bronze that fades flawlessly. Ready for your close-up?
• •Headline: Confidence is Golden. Get Yours, Organically. Body: Feel amazing in your skin. Brazil Bronze NYC offers a personalized spray tan experience that enhances your natural beauty while prioritizing your well-being. Our gentle, fragrance-free formulas deliver a stunning, healthy-looking tan every time. Effortless luxury, exceptional results.
• •Headline: The Experts' Choice for a Flawlessly Natural Tan. (As Seen in Vogue & Allure!) Body: When beauty editors and celebrities need a perfect tan, they trust Brazil Bronze NYC. Our commitment to quality, organic ingredients, and masterful application ensures a red-carpet-ready glow that looks as good as it feels. Experience the difference.
• •Headline: Don't Just Tan, *Glow*. Safely, Beautifully, Effortlessly. Body: From our SoHo salon to the comfort of your home, Brazil Bronze NYC delivers a premium spray tan experience. Our water-based, organic solutions nourish your skin while providing a rich, even tan. Join the countless New Yorkers who choose clean beauty and radiant confidence.