Brand Tone

Sentimental, romantic, and heartfelt. It aims to evoke feelings of intimacy, unity, and everlasting love, while being youthful and direct, showcasing commitment through shared symbols. The tone is aspirational, selling the idea of an unbreakable bond.

Brand Values

• •Connection
• •Love & Romance
• •Commitment
• •Meaningful Gifting

Best Practices

• •Lead with Emotion, Not Features: Always prioritize the feeling over the function. Instead of saying "Strong magnetic clasp," say "A magnetic pull that's as strong as your bond." The copy should sell the story of connection.
• •Use "You and Your Partner" Language: Address the customer as part of a pair. Use inclusive and intimate language like "for the two of you," "your other half," and "share a connection" to make the brand feel personal and relatable to couples.
• •Focus on Symbolic Language: Consistently use metaphors and words related to connection, unity, and eternity. Words like "bond," "thread," "promise," "forever," "soulmate," "unbreakable," and "together" should be staples in the brand’s vocabulary.
• •Tell a Story in Every Piece of Content: Whether it's an ad, a social media post, or a product description, frame the content as a small piece of a larger love story. Encourage customers to see the jewelry as a chapter in their own relationship narrative.
• •Maintain Visual and Textual Harmony: Ensure the romantic, soft, and intimate tone of the copy is matched by the visuals. Photography should feature couples, hands holding, and moments of closeness that reinforce the message of connection and love.

Social Perception

Neutral and product-focused, BRAYX is perceived as a provider of affordable, symbolic jewelry for young couples. Its social perception is primarily shaped by its self-positioning due to limited external online presence and community engagement, offering a simple and accessible way to express affection.

Copy Examples

• •They say home is a person, not a place. Keep a piece of home with you, always. Our magnetic bracelets click together, just like you and your other half. Tag your soulmate who holds the other half of your heart. #Brayx #CouplesJewelry #Connection
• •Long distance just got a little shorter. Feel the pull back to your favorite person with a gift that symbolizes your unbreakable bond. The BRAYX promise: stay connected, no matter the miles. Shop the collection now and get 20% off your first order.
• •Your Love Story, Symbolized. More than just a bracelet—it’s a reminder that you’ll always find your way back to each other. Discover the BRAYX collection.
• •Tired of searching for the perfect way to say 'I love you'? Let our jewelry do the talking. The BRAYX magnetic bracelet is a daily, wearable reminder of the connection you share. Simple, meaningful, and made for the two of you.
• •The 'Eternal Bond' Bracelet Set: Crafted for two hearts, this set features two distinct bracelets united by a powerful magnetic charm. When you come together, they click—a quiet celebration of your connection. Wear it as your personal promise to always stay close, a symbol of the love that holds you together.