Brand Tone

Artisanal & Passionate, Quality-Focused & Premium, Knowledgeable & Experienced, Approachable & Engaging (with a touch of humor), British & Provenance-Proud

Brand Values

• •Quality & Excellence
• •Artisanship & Tradition
• •Provenance & Local Sourcing
• •Customer Experience
• •Passion
• •Integrity & Transparency

Best Practices

• •Always Emphasize Quality and Provenance: Consistently mention the high-welfare British meats, small-batch production, and artisanal methods. This reinforces core values.
• •Inject Passion and Storytelling: Share the 'why' behind Bray Cured – the founder's journey, the care in each batch. Make it personal and relatable.
• •Use Sensory and Evocative Language: Describe the tastes, textures, and aromas. Help the customer imagine the experience of enjoying the charcuterie. For example, "Every slice showcases our dedication to quality, from carefully spiced salamis to delicately aged hams."
• •Maintain an Educated yet Approachable Voice: Share expertise and details about the curing process or flavour pairings, but do so in a way that is inviting and not intimidating. The blog is a good example of this.
• •Incorporate a Touch of British Charm/Wit Where Appropriate: While the primary focus is quality and artisanship, subtle humour (like the Father's Day ad or blog puns) can make the brand more memorable and engaging without undermining its premium positioning.

Social Perception

High-Quality Artisan Producer, Passionate & Dedicated, Reliable & Trustworthy, Award-Winning & Recognized, A "Find" for Foodies

Copy Examples

• •Bray Cured: Britain's Finest, Crafted with Passion. Discover award-winning charcuterie, made from ethically sourced local meats and a dedication to flavour that’s simply a cut above. Taste the tradition, experience the difference.
• •Our [Product Name] Salami isn't just cured; it's a carefully orchestrated symphony of flavour. Beginning with prime British [Meat Type] from high-welfare farms, we handcraft each batch, infusing it with [Key Spices/Flavours] and patiently aging it to perfection. Expect a [Taste Profile Adjective 1], [Taste Profile Adjective 2] taste that tells the story of true British artisanship.
• •Weekend plans? Make them delicious. Our charcuterie boards are calling! Handcrafted in Bray, with love, patience, and the best of British. What are you pairing yours with? #BrayCured #BritishCharcuterie #ArtisanFood #WeekendTreat #SmallBatch
• •From our curing rooms to your kitchen, a taste of true British craft. This month, we’re celebrating the rich flavours of [Seasonal Product/Ingredient]. Alex, our founder, has been perfecting this recipe since his early days in the garden shed – and trust us, it’s special. Explore the story and the taste...
• •It started with a passion, a small curing space, and a big dream: to bring exceptional British charcuterie to the table. At Bray Cured, we pour over 15 years of experience into every slice, championing local farms and the time-honoured traditions that make our cured meats truly special. We believe in flavour, quality, and the joy of sharing good food.