Brand Tone

Community-focused, Welcoming, Innovative, Passionate, Nostalgic, Authentic, Fun, Engaging, Professional yet Approachable

Brand Values

• •Community: Deeply rooted in Covington, Kentucky, and the greater Cincinnati area, Braxton actively engages with and supports its local community.
• •Innovation & Quality: There's a strong emphasis on melding traditional brewing with modern technology and a commitment to high standards of excellence.
• •Customer Experience & Inclusivity: Braxton aims to provide an authentic and welcoming experience for all patrons, offering a diverse range of beverages to cater to varied tastes.
• •Passion & Heritage: The brand's story begins with a young co-founder's passion for brewing, a narrative that is central to their identity.
• •Growth & Adaptability: Braxton has shown a willingness to evolve by expanding its offerings and locations.

Best Practices

• •Embrace the "Garage" Story: Consistently weave in the authentic origin story of passion and humble beginnings to reinforce authenticity and dedication.
• •Highlight Community Connection: Regularly feature local partnerships, community events, and the ways Braxton serves as a gathering place. Use language that is inclusive and welcoming.
• •Showcase Innovation with Enthusiasm: When introducing new products or experiences (like Braxton Labs, new cocktails, or barrel-aged beers), convey the excitement and passion behind the innovation.
• •Maintain an Approachable and Friendly Voice: Even when discussing the technical aspects of brewing or new ventures, keep the language accessible, warm, and inviting. Avoid overly technical jargon unless explaining a specific innovative process.
• •Use Engaging and Active Language: Employ calls to action that invite participation (e.g., "Lift one to life," "Join us," "Discover your new favorite") and use vibrant descriptions that evoke a positive and enjoyable experience.

Social Perception

Well-Regarded Local Brewery, Community Hub, Innovative and Diverse, Quality Products, Engaging and Responsive, Ambitious and Growing

Copy Examples

• •Headline: From Our Garage to Your Glass: Taste the Passion. Body: It all started in a garage with a dream. Now, we're crafting unique brews and unforgettable experiences for our community. Come lift one to life with us! #BraxtonBrewing #CraftBeer #CommunityFocused
• •Headline: More Than Just Beer. It's an Experience. Body: At Braxton, we're always innovating. From our latest experimental IPA in Braxton Labs to our new lineup of handcrafted cocktails and private barrel experiences, there's always something new to discover. What will be your new favorite? #BraxtonInnovation #TaproomExperience #BeyondBeer
• •Headline: Your Gathering Place. Our Hoppy Space. Body: Cheers to good times and great company! Our taprooms are built for making memories. Bring your friends, family (even the furry ones!), and enjoy a taste of local flavor. #BraxtonCommunity #UnionCommons #CovingtonKY #CincinnatiBeer
• •Headline: Rooted in Tradition. Brewed for Today. Body: We honor the age-old craft of brewing while embracing the excitement of what's next. Discover a diverse lineup of beers, seltzers, and spirits that prove some things get better with innovation. #BraxtonValues #QualityCraft #ModernBrewing
• •Headline: Lift One to Life! Body: Whether you're celebrating a milestone or just the end of a long week, we've got the perfect pour for you. Join us for events, new releases, and the welcoming atmosphere you've come to love. #LiftOneToLife #BraxtonEvents #LocalBrewery