Brand Tone

Empowering & Direct: Confident, straightforward, and motivational, using clear and powerful statements that build trust and position the brand as an honest, transparent, and strong partner in the consumer's health journey.

Brand Values

• •Health & Wellness
• •Transparency & Honesty
• •Innovation
• •Sustainability
• •Quality & Taste

Best Practices

• •Lead with the "No Added Sugar" Mission: This is the brand's core differentiator and should be a central theme in most communications. It’s the primary reason customers choose Brawny Bear.
• •Use Empowering and Confident Language: Employ strong, direct words. Phrases like "Ditch the sugar," "Unapologetically bold," and "Zero regrets" reinforce the brand's confident and motivational tone.
• •Always Circle Back to "Dates": Consistently mention dates as the source of sweetness. This not only reinforces the "natural" aspect but also educates the consumer about the key ingredient innovation.
• •Keep Ingredient Lists Simple and Transparent: When discussing products, emphasize the short, recognizable ingredient list. This builds trust and appeals to health-conscious label-readers.
• •Tell the Founders' Story: Periodically weave the narrative of the two brothers on a mission into social media content and email campaigns. This personal touch makes the brand more relatable and reinforces its authenticity.

Social Perception

Healthy & Trustworthy Innovator: Perceived as a premium, health-conscious brand that delivers on its promise of no added sugar. Customers view it as a trustworthy choice for families due to natural ingredients, often calling it a 'game changer' for healthy yet tasty alternatives. Its commitment to sustainability adds a modern, ethical dimension.

Copy Examples

• •Fuel Your Performance, Not Your Sugar Crash. Your workout deserves better. Brawny Bear is packed with the natural energy of dates and the power of pure protein. No empty calories, no hidden sugars. Just clean fuel for a stronger you. Shop the high-protein collection.
• •The Sweetness They Love. The Ingredients You Trust. Give your family the delicious taste of chocolate and peanut butter, without the sugar rush. Our spreads are made with 100% natural dates, so you can feel good about every spoonful. Healthy snacks for happy kids. Make Snack Time Healthier.
• •We Did It Again. Meet Your New Favorite Guilt-Free Treat. You asked for more ways to ditch sugar, and we listened. Introducing our new [Product Name]. Crafted in small batches and sweetened only with real dates, it’s the Brawny Bear quality you love in a delicious new form. Ready to change the way you snack? Be the First to Try It.
• •Good for You, Good for the Planet. We believe true wellness includes caring for our environment. That’s why we’ve partnered with Pakka to wrap our date-sweetened goodies in fully compostable packaging. Enjoy the taste you love, and know you’re making a choice that matters. Learn More About Our Mission.
• •Real Ingredients. Unbelievable Taste. Forget what you know about healthy spreads. We use whole roasted peanuts, rich unsweetened cocoa, and the natural, caramel-like sweetness of sun-dried dates. That’s it. No palm oil, no preservatives, and absolutely no added sugar. Just pure, unapologetic flavor that’s ready to become a pantry essential. Add to Cart.