Brand Tone

Empathetic, Inspiring, Hopeful, and Child-Friendly

Brand Values

• •Comfort and Dignity: Providing physical comfort through soft, well-designed gowns that offer better coverage and functionality than traditional hospital gowns.
• •Empowerment: Giving children a sense of control and a way to express their personality through fun designs, transforming them into "superheroes."
• •Joy and Normalcy: Making the hospital experience less scary and more positive by injecting fun and brightness.
• •Compassion and Support: Demonstrating deep care for pediatric patients and their families, often driven by personal experience (the founder's story).
• •Community and Giving: Encouraging donations and community involvement to provide gowns to as many children as possible.
• •Quality and Innovation: Creating high-quality, clinically approved gowns that meet hospital standards while being child-centric.

Best Practices

• •Always Prioritize the Child's Perspective: Write as if speaking to or about a child with understanding and warmth. Use language that resonates with both children (playful, imaginative) and their caregivers (reassuring, supportive).
• •Focus on Positive Emotions: Emphasize hope, joy, bravery, comfort, and empowerment. While acknowledging the challenges of illness, frame the narrative around resilience and positive outcomes.
• •Use Storytelling: Share real-life examples and testimonials (with permission) to illustrate the impact of Brave Gowns. Personal stories are powerful and reinforce the brand's empathetic nature.
• •Maintain an Uplifting and Encouraging Voice: Words like "hero," "warrior," "brave," "superpower," "magic," and "sparkle" can be used authentically within the context of helping children feel strong and positive.
• •Be Inclusive and Empathetic: Ensure that the language and imagery are inclusive and sensitive to the diverse experiences of families and children dealing with various medical conditions. Acknowledge the emotional journey of families.

Social Perception

Brave Gowns is widely perceived as a compassionate and impactful organization making a tangible positive difference in the lives of hospitalized children.

Copy Examples

• •Headline: More Than a Gown, It’s a Cape of Courage! Body: Hospital stays can be tough, but our Brave Gowns are here to wrap your little hero in comfort and fun. Soft, super-powered, and ready for any adventure their imagination can dream up! Help them face anything with a smile. ✨ #BraveGowns #HospitalHeroes #PediatricCare
• •Headline: From "Ouch" to "Wow!" – One Gown at a Time. Body: We believe every child deserves to feel like a star, even in the hospital. Our colorful, cozy Brave Gowns are designed to bring giggles, boost bravery, and make healing a little brighter. See the magic for yourself! #KidsHospitalGown #PositiveVibes #ChildhoodComfort
• •Headline: Share a Smile, Sponsor a Gown. ❤️ Body: Your kindness can transform a child's hospital experience. With every Brave Gown sponsored, you’re sending a message of hope, strength, and a whole lot of love to a little warrior. Join us in making hospital rooms happier places. #DonateHope #BraveWarriors #MakingADifference
• •Headline: Tiny Patients, Mighty Spirits! 💪 Body: Our Brave Gowns aren't just soft and practical for medical care; they're imagination-sparkers! Watch your child transform into a superhero, a princess, or a daring explorer, ready to conquer their day. Because being brave should always be comfortable and cool! #EmpowerKids #HospitalComfort #BraveAndStrong
• •Headline: Designed by Hearts, For Little Heroes. Body: Inspired by a love that never fades, Brave Gowns was created to bring comfort where it's needed most. Each stitch carries a wish for health, happiness, and the unshakeable courage found in every child. Thank you for being part of our story. #FounderStory #WithLove #PediatricSupport