Brand Tone

Empowering and Encouraging, Supportive and Understanding, Honest and Transparent, Bold and Confident (but not shouting), Natural and Scientific.

Brand Values

• •Empowerment
• •Courage
• •Natural Solutions
• •Destigmatization
• •Community
• •Scientific Efficacy
• •Transparency
• •Holistic Wellbeing

Best Practices

• •Speak Directly to Empowerment: Use active, encouraging language that inspires confidence and action. Focus on what individuals can do with the support of BraveFace.
• •Maintain Honesty and Transparency: Be upfront about what the products are, how they work (and taste), and the science behind them. Avoid overly technical jargon but don't shy away from mentioning key researched ingredients.
• •Foster a Supportive Community Voice: Use inclusive language ("we," "us," "together"). Encourage sharing of stories and create a safe space for discussing mental wellbeing.
• •Be Boldly Calm: Communicate with confidence about the efficacy of natural solutions, but maintain a calm, reassuring, and approachable tone. Avoid alarmist or overly dramatic language.
• •Emphasize Natural Efficacy: Consistently highlight the natural, herbal ingredients and their scientifically supported benefits for stress, anxiety, and sleep, reinforcing the brand's core offering.

Social Perception

Effective, Trustworthy and Natural, Supportive, Positive Mission, High Quality

Copy Examples

• •Headline: Feeling overwhelmed? Don't just face the day, own it. Our LiveCalm capsules help you find your center, naturally. #BraveFace #StressRelief
• •Social Media Post: Juggling work, life, and everything in between? CoolHead spray is your pocket-sized partner for instant calm when stress hits. Keep your cool, naturally. #BraveFace #CalmInTheChaos
• •Product Description Snippet (for HeadRest): Tired of counting sheep? HeadRest natural sleep remedy helps you quiet your mind and welcome deep, restorative sleep. Wake up ready to rise. #BraveFace #SweetDreams
• •Email Subject Line: Unlock Your Potential: Tools to Conquer Stress & Worry Inside.
• •Instagram Bio: BraveFace: Empowering you to live big and worry small with natural stress and sleep solutions. Backed by science, made for you. ✨ #PutOnYourBraveFace