Tono de Marca

Sophisticated, mindful, passionate, philosophical, minimalist, artisanal, intelligent, and functional.

Valores de Marca

• •Sustainability
• •Italian Craftsmanship
• •Innovative & Smart Design
• •Quality and Durability
• •Uniqueness

Mejores Prácticas

• •Lead with Philosophy: Start with the 'why.' Always connect the product's features back to the core values of minimalism ('togliere per avere di più'), sustainability, and smart design.
• •Use Artisanal Language: Employ words like 'craft,' 'workshop,' 'soul,' and 'materials' to reinforce the human touch and quality behind the brand. Avoid overly corporate or technical jargon.
• •Highlight the 'How': Continuously emphasize the unique selling proposition of tool-free, dry-fit assembly. Frame it as a benefit that makes life easier and the product more durable.
• •Tell Material Stories: Dedicate content to explaining the origin and benefits of the materials used, such as FSC-certified woods and Valchromat. This builds trust and justifies the premium positioning.
• •Maintain a Consistent Voice Across Platforms: Whether writing a tweet, an Instagram caption, or a product page, the tone should remain sophisticated, passionate, and intelligent. The voice is a core brand asset.

Percepción Social

High-quality, design-oriented, niche, and premium furniture maker for discerning customers, with a trusted quality and emerging social presence.

Ejemplos de Copy

• •More from less. Our Reverso console is not just a piece of furniture; it's a philosophy. Designed to adapt to your space, it offers maximum function with minimal form. This is smart design, crafted to last. #BravateArtigiane #SmartDesign #MadeInItaly
• •For us, sustainability isn't a trend; it's our foundation. Every piece from Bravate Artigiane is made with FSC-certified wood and innovative recycled materials, crafted in our Italian workshop. Choose furniture that’s kind to the planet and built for life. Discover our collection.
• •Take Away to Have More. Ingenious, tool-free furniture designed in Italy. Shop the Revolution.
• •Tired of screws, complicated instructions, and furniture that doesn't last? At Bravate Artigiane, we believe in a different way. Our pieces are born from a fusion of Italian craftsmanship and smart design, featuring tool-free assembly and sustainable materials. It’s furniture with a soul, built for your life. Explore the difference.
• •A testament to strength and simplicity. The Step bookcase uses our signature dry-fit joints for a solid structure without a single screw. Made from sustainably sourced oak, its clean lines and minimalist form provide the perfect stage for your favorite objects. This isn't just a shelf; it's a statement in conscious design.