Brand Tone

Empowering, stylish, lighthearted, authentic, aspirational yet accessible.

Brand Values

• •Empowerment & Confidence
• •Authenticity & Self-Expression
• •Style & Modernity
• •Comfort & Versatility
• •Quality & Conscious Fashion
• •Customer-Centricity & Trust

Best Practices

• •Maintain a consistent tone of empowerment and lightness.
• •Focus on the versatility of the clothing for different occasions.
• •Use positive and encouraging language to inspire confidence.
• •Highlight the Brazilian soul and authenticity of the brand.
• •Emphasize the customer-centric approach and build trust.

Social Perception

Customers perceive the brand positively, emphasizing comfort, style, versatility, and quality. Aims to connect with Millennials by offering versatile pieces for various occasions. Creates an uplifting and inspiring perception, grounded in its Brazilian roots.

Copy Examples

• •Vista-se de asas (Dress yourself in wings)
• •Estilo com Propósito: Porque você merece se sentir poderosa e confortável, todos os dias. (Style with Purpose: Because you deserve to feel powerful and comfortable, every day.)
• •Bravanni estilo que brilha, poder que inspira (Bravanni style that shines, power that inspires)
• •Liberdade, confiança e autenticidade (Freedom, confidence, and authenticity)
• •Qualidade duradoura com um toque sustentável para um mundo mais leve. (Lasting quality with a sustainable touch for a lighter world.)