Brand Tone

Empowering, Confident, Stylish, Modern, Approachable, Friendly, Inspiring, and Lighthearted.

Brand Values

• •Expression & Power
• •Authenticity & Confidence
• •Versatility & Practicality
• •Comfort & Style
• •Quality & Durability
• •Customer-centricity & Trust
• •Modernity & Consciousness

Best Practices

• •Embrace Storytelling: Share the Brazilian soul and the inspiration behind collections.
• •Use Consistent Keywords & Hashtags: Reinforce brand values and improve discoverability by using a consistent set of keywords (e.g., versatile fashion, comfort, style, empower, Brazilian design) and branded hashtags like #VoeComBRAVANNI across all platforms.
• •Showcase Customer Stories: Highlight authentic customer experiences with the brand's products.
• •Engage in Conversations: Actively participate in social media discussions and respond to customer inquiries with a friendly and helpful tone.
• •Collaborate with Influencers: Partner with relevant influencers who align with the brand's values and can authentically promote the products.

Social Perception

An emerging brand focused on empowering women through versatile and stylish fitness and casual wear, with a Brazilian soul. While new, the brand emphasizes customer trust, security, and responsiveness.

Copy Examples

• •Na BRAVANNI, moda é expressão e poder. (At BRAVANNI, fashion is expression and power.)
• •Você merece se sentir poderosa e confortável. (You deserve to feel powerful and comfortable.)
• •Peças versáteis que te acompanham do treino ao rolê, do office ao happy hour. (Versatile pieces that accompany you from workout to hangout, from office to happy hour.)
• •Inspira a brilhar com leveza e força. (Inspires you to shine with lightness and strength.)
• •#VoeComBRAVANNI (FlyWithBRAVANNI)