Brand Tone

Passionate & Inspiring, Community-Focused & Supportive, Authentic & Genuine, Professional & Quality-Driven

Brand Values

• •Authenticity
• •Compassion
• •Connection
• •Service
• •Quality
• •Innovation

Best Practices

• •Embody 'The Fight Never Ends': Consistently weave this motto and its underlying message of perseverance, dedication, and continuous improvement into your copy, whether it's product descriptions, social media posts, or athlete spotlights.
• •Showcase Community and Connection: Regularly feature stories from the BJJ community, highlight sponsored athletes, promote charitable initiatives, and use language that fosters a sense of belonging and shared passion.
• •Highlight Core Values Subtly: Instead of just listing values, demonstrate them. Show authenticity through genuine athlete endorsements, compassion through foundation updates, quality through detailed product benefits, and innovation through new product features.
• •Maintain an Inspiring and Passionate Voice: Use strong verbs and evocative language that speaks to the dedication and transformative power of BJJ. Share motivational quotes or stories that resonate with the practitioner's journey.
• •Balance Professionalism with Relatability: While emphasizing product quality and performance (professionalism), maintain a connection with the audience by understanding their needs, challenges, and triumphs on the mat (relatability). Use language that is understood and appreciated by BJJ practitioners.

Social Perception

Trusted & Reputable, Community-Oriented, High-Quality Products, Ethical, Customer-Centric

Copy Examples

• •Headline: The Mat is Calling. Answer with Braus. Body: Every roll is a new chapter in your limitless journey. Our gear is crafted for the dedicated, the passionate, the relentless. Experience the difference quality and authenticity make. The Fight Never Ends. #BrausFight #BJJLife #AuthenticityInEveryStitch
• •Headline: More Than A Gi. It's a Commitment. Body: To the sport. To the community. To yourself. Braus Fight is built on a foundation of quality, compassion, and connection. Wear the Infinity symbol and carry the spirit of perseverance with every grip, every move. #BrausCommunity #QualityGear #TheFightNeverEnds
• •Headline: Engineered for Your Journey. Designed for Your Victory. Body: From lightweight competition Gis that feel like a second skin to durable everyday training wear, Braus Fight delivers innovation and performance. We’re with you, from white belt to black belt and beyond. #BrausPerformance #BJJGear #InnovationOnTheMats
• •Headline: Roll With Purpose. Fight With Heart. Body: At Braus Fight, we believe in the power of Jiu-Jitsu to change lives. That's why a portion of our efforts supports the BRAUS Foundation, giving back to the community that gives us so much. Join a brand that stands for more. #BrausFoundation #RollingForAReason #CommunityStrong
• •Headline: Feel the Connection. Embrace the Fight. Body: You're not just buying gear; you're joining a global family united by the love of BJJ. Braus Fight is committed to fostering that connection, supporting athletes, and championing the values of the gentle art. Experience the Braus difference. #BrausFamily #JiuJitsuConnection #TheFightNeverEnds