Brand Tone

Welcoming & Friendly, Nostalgic & Charming, Enthusiastic & Passionate, Curated & Quality-Oriented, Unique & Eclectic

Brand Values

• •Appreciation for History & Story
• •Customer Experience & Service
• •Discovery & Treasure Hunting
• •Quality & Authenticity
• •Community & Local Connection

Best Practices

• •Embrace Storytelling: Every item has a history. Hint at these stories in descriptions to add depth and a nostalgic feel. Instead of just "Old chair," try "Imagine the fireside chats this Victorian armchair has hosted."
• •Use Warm and Inviting Language: Employ words like "discover," "treasure," "welcome," "charming," "timeless," "unique," and "journey." Address the audience directly and in a friendly manner (e.g., "You'll love," "Come visit us").
• •Highlight Uniqueness and Quality: Consistently use terms like "unique," "one-of-a-kind," "curated," "quality," and "hand-picked" when describing merchandise to reinforce these core aspects of the brand.
• •Maintain a Passionate Voice: Let the genuine love for antiques shine through. Use enthusiastic language and exclamation points where appropriate (but don't overdo it) to convey excitement about the items and the experience of antiquing.
• •Be Descriptive and Evocative: Go beyond basic descriptions. Use sensory details and vivid imagery to help potential customers imagine the items in their own spaces and connect with their charm, e.g., "Gleaming silverware that whispers of elegant dinners past."

Social Perception

Trusted Local Gem, A Place for Unique Finds, Enjoyable Shopping Experience, Good Quality, Sometimes Pricey, Inviting for All

Copy Examples

• •Social Media Post (New Arrival): Step into yesterday with this exquisite [Item Name] that just graced our collection at Bratton House! ✨ Imagine the stories it could tell. Perfect for adding a touch of timeless elegance to your home. Come discover it in Historic Downtown Branson before it's gone! #BrattonHouse #VintageFinds #AntiqueDecor #BransonMO #TreasureHunting
• •Website Homepage Snippet: Welcome to Bratton House Antiques & Uniques – where every piece has a past and every visit is a new discovery. Explore our curated collection of timeless treasures in the heart of Historic Downtown Branson and find that unique item you've been searching for.
• •Email Newsletter Teaser: Hello, fellow history lover! This week at Bratton House, we've unearthed some truly remarkable finds, from [Type of Item 1] to stunning [Type of Item 2]. Ready to add a piece of history to your story? Visit us and let our friendly team help you explore!
• •Local Ad Copy: Bratton House: Your cozy corner for quality antiques and unique collectibles in Downtown Branson. Wander through aisles of history, discover one-of-a-kind treasures, and let our passionate team guide you. Find something special today! 121 W. Main St.
• •Instagram Story Series (3 parts): Part 1 (Video of store interior): Take a peek inside Bratton House today! So many stories waiting to be discovered. 😍 Part 2 (Close-up of a unique item): Current obsession: This [Item Description]! Isn't it a beauty? Imagine the conversations it's witnessed! 🕰️ Part 3 (Invitation): Come find your own unique treasure! We're open 'til 6 PM in Historic Downtown Branson. #AntiqueLove #ShopLocalBranson