Brand Tone

Supportive & Empowering, Friendly & Approachable, Value-Oriented & Savvy, Helpful & Informative

Brand Values

• •Customer Happiness
• •Inclusivity & Body Positivity
• •Value & Affordability
• •Quality
• •Continuous Improvement
• •Teamwork

Best Practices

• •Always Prioritize "Her": Focus on the customer – her needs, her confidence, her budget. Use "you" and "your" frequently. Address her directly and empathetically, like a knowledgeable and supportive friend.
• •Embrace Body Positivity Unapologetically: Reinforce the message that all curves are beautiful and deserving of stylish, well-fitting lingerie. Avoid language that implies "fixing" or "hiding" and instead focus on celebrating and supporting.
• •Balance Empowerment with Value: While the core message is about feeling fabulous, don't shy away from highlighting the great prices and deals. The Brastop customer is savvy and appreciates good value for quality items.
• •Keep it Friendly and Approachable: Use clear, straightforward language. Inject personality with a touch of warmth and occasional lightheartedness (where appropriate, e.g., social media, email subject lines). Avoid overly technical jargon unless explaining fit or features in a helpful way.
• •Be Genuinely Helpful: Integrate advice, fit tips, and solutions into the copy. This reinforces expertise and care, building trust and showing that the brand understands the specific challenges of finding D-K cup lingerie.

Social Perception

Generally Positive: Wide selection, affordable prices, quality brands, good customer service. Some mixed feedback regarding sizing consistency and international returns.

Copy Examples

• •Headline (Website/Social Media): "Love Your Curves, Love Your Lingerie. Discover D-K cup styles that fit, flatter, and make you feel fabulous – without the designer price tag!"
• •Social Media Post (Instagram/Facebook): "Confidence looks gorgeous on you! ✨ Our latest collection is packed with stunning D-K cup bras and swimwear designed to support your every move and celebrate your shape. Tap to shop your new faves and use #lovemybrastop to show us your style! 😉"
• •Email Subject Line (Sale Promotion): "Treat Your Boobs (and Your Budget!) 😉 Up to 70% Off Inside!"
• •Product Description Snippet: "Meet your new everyday essential! This [Bra Name] offers amazing uplift and all-day comfort, specially designed for your gorgeous D+ curves. Because feeling supported and beautiful shouldn't be a luxury. Find your perfect fit with our handy guide!"
• •Blog Post Intro: "Let's talk lingerie liberation! For too long, finding beautiful, comfortable, and affordable bras in larger cup sizes felt like a myth. At Brastop, we're rewriting that story, one perfectly fitting bra at a time. We believe every woman deserves to feel incredible in her underwear. Here’s to celebrating our curves and finding that feel-good fit!"