Brand Tone

Empowering & Confident, Inclusive & Understanding, Problem-Solving & Solution-Oriented, Friendly & Relatable, Slightly Playful & Edgy

Brand Values

• •Freedom & Confidence
• •Inclusivity
• •Effectiveness & Reliability
• •Comfort & Skin-Friendliness
• •Innovation
• •Body Positivity & Self-Acceptance

Best Practices

• •Acknowledge the frustrations of finding the right bra for challenging outfits, especially for varying bust sizes. Use empathetic language that shows you understand her struggles.
• •Focus on how Brassybra enables women to wear what they want and feel confident doing so. Use words like 'freedom,' 'confidence,' 'unleashed,' 'fearless.'
• •Consistently mention the wide range of sizes and skin tones catered for. Showcase diverse body types in visuals and testimonials. Avoid exclusionary language.
• •Clearly communicate how the product solves a specific problem. Use confident, positive language that reassures the customer of the product's effectiveness and reliability ('it actually works,' 'stays in place').
• •While being informative, don’t be afraid to use a slightly playful or bold tone that aligns with the 'Brassy' name. Keep it relatable and approachable, especially in social media interactions. Use direct, enthusiastic calls to action.

Social Perception

Positive, Effective for Various Sizes, Solution for Special Occasions & Difficult Outfits, Trustworthy, Learning Curve & Removal, Price is a consideration but worthwhile

Copy Examples

• •Headline: Finally! The Freedom to Wear ANYTHING. Body: Tired of your favorite outfits collecting dust because your bra just won't cooperate? Brassybra gives you the lift, support, and invisibility you need to rock that backless dress, daring plunge, or anything in between. All-day comfort, all-night confidence. Sizes A-G. What will *you* wear next?
• •Social Media Post: Big bust? No problem. Small bust? We’ve got you! Brassybra is designed for EVERY body. Our revolutionary breast tape lifts, shapes, and supports, giving you the freedom to ditch the straps and embrace your style. Waterproof, sweatproof, and life-proof. Tag a friend who needs this! #Brassybra #BoobTapeMagic #ConfidenceUnleashed
• •Product Description Snippet: Feel that? It’s the feeling of total confidence. Brassybra isn't just boob tape; it's your secret weapon for flawless style. Made from breathable cotton and a skin-loving adhesive, it moves with you, stays put, and lets YOU shine, not your bra straps. Perfect for weddings, vacations, or just those days you want to feel amazing.
• •Email Subject Line: Your Dream Dress Called – Brassybra Answered. Body: Don't let bra dilemmas dictate your wardrobe. With Brassybra, you're in control. Our adhesive bra provides invisible support that lasts, so you can say 'yes' to any outfit. Discover the Brassybra difference and unlock a new level of style freedom. Shop your shade now!
• •Short Ad Copy: Backless? Strapless? Fearless. Brassybra: The original breast tape that actually works. Lift, support, and conquer any outfit. Available in your skin tone, for your unique shape. Try Brassybra today and feel the difference.