Brand Tone

Friendly, Stylish, and Enthusiastic

Brand Values

• •Customer Connection/Community
• •Style and Quality
• •Positive Experience
• •Local Focus
• •Blend of Aesthetics

Best Practices

• •Develop a "Brand Voice" Persona: Create a detailed profile of your brand's personality (e.g., "Your stylish, fun-loving best friend who always gives the best advice"). Refer to this persona whenever writing copy to ensure consistency.
• •Use "Us" and "You" Language: Employ inclusive and direct language like "we," "us," "our," and "you" to foster a sense of community and direct connection with the customer (e.g., "We're so excited to share this with you!").
• •Incorporate Signature Phrases/Keywords: Weave in recurring phrases or words that reflect the brand's personality and values, such as "lovely people," "B+O vibes," "style magic," or referencing the "Blessings" scent or specific style aesthetics like "California Casual."
• •Maintain a Conversational and Approachable Style: Write as if you're talking to a friend. Use contractions, occasional emojis where appropriate (especially on social media), and don't be afraid to inject personality and enthusiasm. Ask questions to encourage engagement.
• •Create a Tone and Style Guide: Document the key elements of your brand voice, including do's and don'ts, preferred terminology, and examples of on-brand copy. Share this with anyone creating content for the brand to ensure everyone is aligned.

Social Perception

Friendly, stylish, and welcoming local boutique. Customers likely appreciate the personal touch, the curated selection, and the positive atmosphere cultivated by the staff.

Copy Examples

• •Website Banner: Hey Lovely! Your new favorite outfit is waiting. Dive into fresh arrivals and let's make some style magic! ✨ #BrassAndOakVibes
• •Product Description (for a versatile dress): From coffee runs to sunset cocktails, this dress GETS it. Effortlessly chic, unbelievably comfy, and ready for all your adventures. Pair it with sneakers for a casual day or heels to dance the night away. How will you rock your B+O style?
• •Instagram Caption (showcasing a new collection): Hello Sunshine! ☀️ Our latest collection just dropped, and it’s packed with all the good stuff: breezy fabrics, happy prints, and that signature Brass + Oak charm. Come say hi in-store (we miss your face!) or tap the link in bio to shop the goodness online. P.S. Our 'Blessings' candle is burning – it smells like pure joy in here!
• •Email Subject Line (for a sale): Treat Yourself! 😉 Up to [X]% Off Your B+O Faves Is ON!
• •Blog Post Snippet (styling tip): Okay, fashion adventurers! Let's talk layers. This [item name] isn't just cute, it's a style chameleon! Toss it over a graphic tee for that cool-girl 'California Casual' look, or glam it up with [accessory] for a touch of 'Classic Lux.' We live for pieces that can do it all! What's your go-to styling trick?