Brand Tone

Sophisticated, Craft-Oriented, Quality-Focused

Brand Values

• •Craftsmanship
• •Quality
• •Customization & Personalization
• •Design Excellence
• •American Made

Best Practices

• •Establish and Utilize a Brand Voice Lexicon: Create a document outlining key tonal descriptors (e.g., "Elegant," "Artisanal," "Precise," "Timeless," "Supportive"), preferred terminology related to brass and craftsmanship, and terms or tones to avoid. This ensures anyone writing for the brand is aligned.
• •Highlight Craftsmanship and Provenance: Consistently integrate phrases that underscore the brand’s core values, such as "artisan-made," "crafted in our Savannah studio," "by our in-house designers," and "proudly Made in USA."
• •Employ Elevated and Descriptive Language: Use sophisticated vocabulary that evokes quality, design integrity, and the unique properties of brass (e.g., "meticulously crafted," "enduring appeal," "living finish," "bespoke statement").
• •Educate and Inform with Authority: When discussing technical aspects, such as the care for "live brass" or custom options, adopt a helpful, knowledgeable, and authoritative tone that builds customer trust and underscores expertise.
• •Ensure Visual and Textual Harmony: The copy should always complement the brand's visual identity. If the visuals are clean, modern, and high-end, the language must reflect this sophistication and clarity, avoiding overly casual or incongruent messaging.

Social Perception

High-End & Niche Provider, Preferred by Design-Conscious Consumers, Trustworthy Expert in Brass Furnishings

Copy Examples

• •Website Headline: "Artisanal Brass. Enduring Designs. Crafted in Savannah." *Sub-copy*: Experience the confluence of timeless material and modern craftsmanship. Brass Hardware offers bespoke shelving and furnishings, meticulously designed and made in our USA studio to elevate your unique space.
• •Product Snippet (for a shelving unit): "The [Product Name] Shelf: A testament to minimalist elegance, realized in solid, living brass. Each piece is artisan-crafted in our Georgia workshop, offering a semi-custom solution that’s as individual as your vision. Invest in enduring American-made quality."
• •Instagram Post Caption (accompanying a lifestyle shot of their product in a home): "The subtle warmth of brass, bringing character and bespoke elegance to this beautifully designed interior. Our [Product Name], proudly crafted in Savannah. Discover the art of fine brass furnishings. #BrassHardware #MadeInUSA #CustomDesign #InteriorElegance #FineFurnishings"
• •About Us Statement: "At Brass Hardware, we believe that furnishings should be as unique as the spaces they inhabit. Our Savannah-based team of designers and craftsmen is dedicated to creating semi-custom, fine brass pieces that blend timeless appeal with meticulous American-made quality. From concept to creation, we're your partners in bringing enduring design to life."
• •Email Subject for a Newsletter: "Introducing New Designs: The Art of Brass, Reimagined by Brass Hardware" *Preview Text*: Discover our latest collection of artisan-crafted brass furnishings, designed and made in Savannah, GA, for the discerning home.