Brand Tone

Practical & Direct, Enthusiast-Oriented, Confident & Innovative, Appreciative & Community-Focused, Patriotic

Brand Values

• •Innovation & Problem-Solving
• •Quality & Durability
• •American Made
• •Customer-Centricity
• •Convenience & Efficiency
• •Respect for the Firearm Community

Best Practices

• •Speak the Language of Shooters: Use terminology and address pain points that are relatable to firearm enthusiasts, reloaders, and hunters (e.g., \"losing valuable brass,\" \"flying hot brass,\" \"mil-spec\").
• •Highlight \"Made in USA\" & Quality: Consistently reinforce the American manufacturing and the durable materials (ABS Resin) as key value propositions and trust builders.
• •Focus on Solutions & Benefits: Emphasize how the product solves common problems (messy ranges, lost brass, inconvenience) and the direct benefits (saves time, cleaner shooting, aids reloading).
• •Maintain a Confident, No-Nonsense Approach: Be direct about the product's superiority and innovative features (\"Ditch The Bag, Catch Like A Champ\") without being arrogant. Let customer testimonials and product performance back up the claims.
• •Keep it Practical and Action-Oriented: Use clear, concise language. Encourage action with straightforward calls to action (e.g., \"Shop for Your AR-15,\" \"Order Yours Now\"). Ensure technical specifications are easy to understand and benefits are clearly articulated.

Social Perception

Highly Positive, Innovative and Practical, Good Value, Responsive Company, Reliable

Copy Examples

• •Headline: Stop Chasing Brass. Start Shooting More. Body: The Brass Goat snaps on in seconds, catches every round, and is built tough in the USA. Spend less time picking up and more time perfecting your shot. Order yours and experience the difference.
• •Headline: Reloaders Rejoice: The Last Brass Catcher You'll Ever Need. Body: Tired of losing valuable brass? The Brass Goat’s innovative design securely captures casings without jams, making your reloading process cleaner and more efficient. 100% USA Made.
• •Headline: Keep Your Range Clean & Your Buddies Happy. Body: No more flying hot brass hitting your neighbors or littering the range. The Brass Goat offers a streamlined, reliable solution. Easy on, easy off, and built to last.
• •Headline: The GOAT of Brass Catchers? Our Customers Think So. Body: Engineered for durability and flawless function, the Brass Goat is proudly made in the USA. See why shooters are calling it the \"Greatest Of All Time\" for AR-15 & AR-10 platforms.
• •Headline: Focus On Your Target, Not Your Casings. Body: The lightweight, no-bulk Brass Goat attaches directly to your magwell, ensuring every piece of brass is collected efficiently. Enhance your shooting experience – get your Goat.