Brand Tone

sophisticated, classic, confident, elegant, passionate, with subtle wit

Brand Values

• •Quality and Tradition
• •Innovation and Modernity
• •Art and Ambiance
• •Personal Connection

Best Practices

• •Maintain an Elegant Vocabulary: Use refined but accessible language. Words like "classic," "culinary," "innovative," "artistry," and "experience" align with the brand. Avoid overly casual slang or corporate jargon.
• •Emphasize Quality and Detail: In all descriptions, whether for a dish, a drink, or the ambiance, focus on the specific details that signify quality—the origin of ingredients (like Kalix bleak roe), the preparation method, or the names of artists and designers.
• •Balance Tradition with Modernity: Always nod to the French brasserie heritage while also highlighting forward-thinking elements like the cocktail program and vegan offerings. This dual focus is a core part of the brand's identity.
• •Incorporate the Personal Story: Occasionally weave in the story of the founders, Mattias and Staffan. This adds a layer of authenticity and passion that differentiates Godot from a simple restaurant to a place with a soul.
• •Let Confidence Shine Through: The copy should be confident and assertive, reflecting the restaurant's established reputation. State what you do well without apology or over-the-top boasting.

Social Perception

Brasserie Godot is perceived as a top-tier establishment and a favorite among affluent Stockholmers, recognized as one of the best in town. It consistently delivers high-quality food, excellent service, and a lively, stylish atmosphere. It's seen as a reliable choice for fine dining and after-work cocktails, with its long-standing vegan menu also frequently praised.

Copy Examples

• •Perfection, simplified. Our Steak Frites features a perfectly grilled ribeye, sauce béarnaise, a fresh tomato salad, and of course, impeccably crisp fries. A timeless classic, masterfully executed.
• •The evening begins here. Whether it's the crisp alchemy of a Dry Martini or the exotic notes of our Gin & Yang, our bar is where Stockholm comes to unwind and indulge. Join us for a cocktail; stay for the night.
• •Luxury, redefined. Since 2014, our three-course vegan menu has been a testament to the fact that plant-based dining can be as decadent and satisfying as any classic. Experience innovation, rooted in flavor.
• •More than a meal, it's an atmosphere. Surrounded by the whimsical art of Eric Ericson and the warm buzz of conversation, every dinner at Godot feels like a special occasion. Welcome to your favorite Östermalm joint.
• •A 500-bottle journey. From celebrated classics to surprising new discoveries, our wine list is a labor of love, constantly evolving. Allow our sommeliers to guide you to the perfect pairing for your evening.