Brand Tone

Authoritative & Knowledgeable, Supportive & Community-Oriented, Quality-Focused & Trustworthy, Accessible & Direct, Inspirational

Brand Values

• •Quality
• •Fair Pricing
• •Tradition & Experience
• •Customer Support & Satisfaction
• •Support for Craftsmanship
• •Ethical and Sustainable Practices

Best Practices

• •Know Your Audience Deeply: Always write with the artisan, hobbyist, or small business owner in mind. Understand their needs, aspirations, and pain points. Use language that resonates with their passion for craftsmanship.
• •Emphasize Quality and Authenticity: Consistently use terms like "genuine leather," "premium quality," "hand-selected," and "Brazilian origin" to reinforce the core product value. Avoid overly casual or slang terms that might undermine the perception of quality.
• •Be Genuinely Helpful and Informative: Whether it's a product description, blog post, or social media update, aim to provide value. Share tips, explain differences in leather types, and offer project ideas. This builds trust and positions the brand as an expert resource.
• •Foster a Sense of Community: Encourage user-generated content, respond to comments and questions promptly and warmly, and use inclusive language. Make customers feel like they are part of a supportive network of creators.
• •Maintain a Consistent Visual and Verbal Identity: Ensure that the language used aligns with the visual elements (e.g., high-quality photos of leather, craftsmanship). The tone should be consistent across all platforms, from the website to Instagram captions to email newsletters. Develop a simple style guide for reference.

Social Perception

Positive (among direct customers), Niche Provider, Reliable Supplier

Copy Examples

• •Headline (Website Banner): "Your Vision, Our Leather. Genuine Quality for Inspired Craftsmanship."
• •Instagram Post Caption (Showcasing customer work): "Look what @[CustomerHandle] created with our Sovereign Collection leather! ✨ We're constantly amazed by the talent in our community. What will you make next? Share your projects using #BrasPelesCreations!"
• •Product Description Snippet (For a specific leather type): "Crafted from select Brazilian hides, this full-grain leather offers unparalleled durability and a rich patina that develops beautifully over time. With over 20 years of experience, we guarantee the quality your art deserves."
• •Email Subject Line (For a promotion): "Unlock Your Next Masterpiece: Premium Leather, Fair Prices."
• •Blog Post Introduction: "Choosing the right leather is the first step to a stunning creation. In this guide, our experts walk you through the unique properties of our top-selling hides, helping you make the perfect choice for your project, big or small."