Brand Tone

Compassionate, Traditional, and Service-Oriented.

Brand Values

• •Community & Legacy
• •Quality & Artistry
• •Compassion & Trust
• •Customer Satisfaction

Best Practices

• •Lead with Compassion: In all communications, especially those related to sympathy or care, use a warm, reassuring, and respectful tone. Words like "thoughtfully," "with care," "gently," and "comfort" should be staples.
• •Leverage the Legacy: Regularly and proudly mention the multi-generational history and community roots. This is a powerful differentiator that builds immediate trust and credibility that other florists cannot claim.
• •Balance All Occasions: While the sympathy business is a core strength, actively create content that showcases expertise in celebratory events like weddings, birthdays, and anniversaries to avoid being perceived solely as a funeral florist. Use vibrant, joyful language for these occasions.
• •Emphasize Quality and Personalization: Consistently use phrases like "handcrafted," "expert designers," "wonderfully fresh," and "personalized for you." This reinforces the brand's commitment to being a high-quality artisan florist, not just a flower delivery service.
• •Maintain a Professional & Local Voice: Avoid overly casual slang or trendy jargon. The tone should reflect a respected, long-standing local business. Always refer to the specific community ("Huntsville," "Northwest Arkansas") to reinforce the local connection.

Social Perception

A Community Staple; The Go-To for Sympathy Flowers; Reliable and Professional.

Copy Examples

• •Four Generations of Service, One Commitment to Beauty. Brashears Florists: Crafting stunning floral arrangements for all of life's moments in Huntsville since 1934.
• •Your love story is unique. Your flowers should be, too. From classic bouquets to modern centerpieces, our designers bring your wedding vision to life with personal care and artistry. Schedule your free consultation with us today!
• •Express your heartfelt condolences with our Basket of Memories arrangement. Thoughtfully designed with serene blooms, this tribute offers a measure of comfort and grace during a difficult time. Hand-delivered with the utmost care and respect.
• •Don't just send flowers, send a smile. For birthdays, anniversaries, or just because, trust the local florist Huntsville has relied on for generations. Fresh, beautiful, and guaranteed to delight. Order for same-day delivery today.
• •At Brashears Florists, flowers are our family tradition. As owners of the Brashears Funeral Home, we've shared in our community's most significant moments since 1934. This legacy of compassion and trust is woven into every bouquet we create, whether it's for a joyful celebration or a moment of quiet remembrance.