Tono de Marca

Direct and Clear, Youthful and Edgy, Confident and Assertive, Visually Driven

Valores de Marca

• •Individuality/Uniqueness
• •Style and Aesthetics
• •Customer Process Orientation
• •Direct Communication

Mejores Prácticas

• •Embrace Bold Language: Use strong verbs and confident statements. Avoid passive voice. Reflect the "B-Rare" ethos of standing out.
• •Keep it Concise and Punchy: Streetwear culture often favors directness. Get to the point quickly in a way that grabs attention.
• •Use Relevant Slang (Authentically): If incorporating slang, ensure it's current and resonates with the target streetwear audience. Avoid forced or outdated terms.
• •Visuals and Copy Alignment: Ensure the edgy and confident tone of the copy is mirrored in the accompanying visuals (photography, videography style).
• •Maintain Clarity in Transactional Copy: While the brand voice is edgy, ensure that essential information (product details, calls to action, terms, and conditions) is clear, unambiguous, and easy to understand to build trust and manage expectations.

Percepción Social

Niche Appeal, Dependent on Direct Interaction, Youth-oriented, emphasizes boldness, uniqueness, and branding, and serves as a form of self-expression.

Ejemplos de Copy

• •Headline: Don't Blend In. B-Rare. Body: Your style is your statement. We just provide the punctuation. Shop the drop.
• •Headline: Built Different. Worn Different. Body: Standard issue is not in our vocabulary. Cop the latest threads that set you apart. Limited stock.
• •Headline: Own It. Wear It. B-Rare. Body: This isn't just clothing, it's an attitude. Find yours. Explore new arrivals.
• •Headline: Street Certified. Individually Approved. Body: Graphics that speak. Quality that lasts. Gear up with B-Rare.
• •Headline: Why Follow? Lead the Pack. Body: Define your own trend. Our latest collection is here to help you do it. Shop now. No regrets (store credit only, see T&Cs).