Brand Tone

Passionate, Friendly, Helpful, Community-Focused, Service-Oriented, Swedish (Local)

Brand Values

• •Passion for Padel
• •Customer Centricity & Excellent Service
• •Community Building
• •Quality Products
• •Accessibility & Support
• •Knowledge Sharing

Best Practices

• •Always let the genuine love for padel shine through. Use enthusiastic and positive language. Connect with the joy and social aspects of the sport.
• •Position copy as advice from a knowledgeable friend. Anticipate customer questions and provide clear, easy-to-understand information, just like in their "Padeltips" blog.
• •Use inclusive language ("Padel Lovers," "Skåne Padel Players"). Highlight local connections (Skåne, Malmö) and events to reinforce the community aspect, like their tournament organization.
• •Keep the tone conversational and friendly. Avoid overly technical jargon unless explaining it clearly. Encourage interaction (e.g., "DM us," "Visit us"). Reflect their stated goal of "personal contacts."
• •Subtly weave in reminders of their commitment to excellent service, fast delivery, and quality products, reinforcing trust and professionalism. Ensure this is consistent across all platforms, from website claims to social media responses.

Social Perception

reliable, knowledgeable, and service-oriented local padel specialist. Active and engaged member of the Skåne padel community. Trusted advisor role.

Copy Examples

• •Heja Padel Lovers! 👋 Fresh off the truck – the new [Racket Brand & Model] has landed at Brapadel.se! We've tested it on the courts here in Skåne, and wow, the control is a game-changer. Got questions or want to feel it for yourself? Slide into our DMs or visit the shop! Let's find your perfect match. #Brapadel #PadelSverige #NyttRacket #PadelGear #SupportYourLocalPadelShop
• •Skåne Padel Players, unite! 🏆 Our next RankingPadel tournament in Malmö is just around the corner! Whether you're a seasoned pro or looking for some friendly competition, this is for YOU. Sign up on Brapadel.se and let's share the love for the game. Great matches, good vibes, and awesome padel guaranteed! [Link to Sign-up] #BrapadelTournament #RankingPadel #MalmöPadel #PadelCommunity #SpelaPadel
• •Feeling a bit lost in the world of padel rackets? Ingen fara (No worries)! At Brapadel, we remember what it's like. That's why we're here to help. For beginners, we often recommend starting with a round-shaped racket for better control and a larger sweet spot – making those first games extra fun! Want personalized advice? We're just a message away or pop by if you're in Skåne! Your amazing padel journey starts here. #PadelTips #BeginnerPadel #BrapadelHjälper #VäljRättRacket
• •Your Best Padel Weekend Starts Here! + Tips from the Brapadel Crew 🎾 (Content Snippet inside): Hey [Customer Name], The courts are calling! To make sure you're playing your best, we're sharing our top tip this week: [Quick Padel Tip]. Plus, check out our new arrivals from [Brand] – perfect for stepping up your game! As always, the Brapadel team is here for all your gear needs and questions. Passionate about padel, just like you!
• •Carry your passion in style! This [Brand] padel bag isn't just about looking good (though it definitely does!). It's built by players, for players. Plenty of room for your rackets, shoes (ventilated, of course!), and all those little extras that make your game complete. We know how important it is to have reliable gear, and this bag is a true teammate. Ready for your next match? Brapadel delivers lightning-fast! #PadelVäska #PadelLife #BrapadelGear #Kvalitet