Tono de Marca

Community-Centric, Grateful, and Urgent

Valores de Marca

• •Local Impact
• •Stewardship and Trust
• •Collaboration
• •Responsiveness
• •Empowerment

Mejores Prácticas

• •Always Emphasize "Local": Every piece of copy, from a tweet to a grant proposal, should reinforce the "100% local" value. Use words like "here at home," "our community," "your neighbours," and "in Brantford, Brant County, and Six Nations."
• •Lead with Gratitude: Begin and end donor communications with genuine thanks. Acknowledge that every achievement is a shared one, fostering a sense of partnership rather than a simple transactional relationship.
• •Translate Dollars into People: Instead of just stating fundraising numbers, connect the money to tangible outcomes. For example, instead of "We raised $970,000," use "Thanks to you, we raised $970,000 to help over 50,000 of our neighbours access food, shelter, and support."
• •Maintain a Unified Voice of Urgent Optimism: The need is urgent, but the community's ability to solve it is the optimistic message. The tone should motivate action by showing that a solution is within reach if everyone contributes.
• •Use Inclusive, Collaborative Language: Use words like "we," "us," and "together" to describe the work. This reinforces the value of collaboration and makes donors and volunteers feel like active partners in the mission, not just external supporters.

Percepción Social

Brant United Way is perceived as a vital and trusted pillar of the local charitable sector. News articles and public statements position it as a critical fundraising entity that sustains many smaller, front-line service organizations. The consistent success of their fundraising campaigns, even when facing challenging goals, suggests strong community trust and a positive reputation. They are seen as an essential connector, bringing together donors, volunteers, and agencies to tackle significant local issues like food insecurity and mental health. The public perception is that a donation to Brant United Way is a strategic investment in the overall well-being of the entire community.

Ejemplos de Copy

• •Your Donation Stays Here, Your Impact Stays Here. Help build a stronger, safer Brantford for everyone. Give today.
• •Be the heart of your community. We're looking for volunteers for our Community Impact Panel to help decide where funds go. You can ensure every dollar makes a difference right here at home. #LocalLove #BrantCounty
• •Our neighbours are counting on us. Let's close the gap.
• •Invest in your community, empower your neighbours. Partner with Brant United Way and see your contribution create lasting change across Brantford and Brant County.
• •Shop for a cause! Every purchase at the Giant Warehouse Sale supports over 25 local programs that keep our community safe, fed, and connected. Your treasure hunt helps a neighbour thrive.