Brand Tone

Straightforward, value-driven, convenient (online shopping). Direct, focused on product categories, brands, and sales.

Brand Values

• •Value/Price: "Great prices" is a key message.
• •Variety: "Wide range of famous brands."
• •Family Focus: "Shoes for all the family."
• •Online Convenience: Exclusively an online offering.

Best Practices

• •Define and Document Your Core Tone: Based on "family-friendly," "value-driven," and "convenient," create a simple style guide. Is it cheerful? Straightforward? Slightly playful? Ensure all writers understand this.
• •Prioritize Clarity and Simplicity: Since the brand targets families and value-conscious shoppers, avoid jargon or overly complex language. Make benefits (savings, variety, convenience) immediately clear.
• •Emphasize Value Consistently: Whether it's "great prices," "deals," "savings," or "affordable," this core message should be woven naturally into most communications.
• •Be Customer-Centric in Service Communications: For FAQs, email responses, and any service-related copy, maintain a helpful, patient, and solution-oriented tone, especially given some historical and current negative feedback in this area.
• •Align Visuals with Tone: Ensure that website imagery, social media graphics, and email templates reflect the family-friendly, value-oriented, and approachable brand you want to project. Bright, clear product shots and lifestyle images of diverse families could work well.

Social Perception

As a newer online-only entity, its social perception is still forming and less documented than the historic brand. Online reviews are mixed, indicating some customers find good value and convenience, while others face issues with service or product expectations.

Copy Examples

• •Headline (Homepage/Social Media): "Step into Savings! Brantano: Your family's favourite brands, all at prices you'll love. Shop now for unbeatable deals on shoes for everyone."
• •Product Promotion (Email/Social Media): "Back to School? Sorted! Find durable, comfy, and stylish school shoes at Brantano. Great brands, even better prices. Don't miss out!"
• •Brand Introduction (About Us Snippet): "Welcome to the new Brantano! We're your online destination for a fantastic range of footwear for men, women, and kids. Discover top brands and everyday value, all delivered to your door."
• •Seasonal Sale (Website Banner/Ad): "Summer Styles Steal! Refresh your family's footwear with up to 50% off selected lines at Brantano.co.uk. Limited time only!"
• •Customer Service Focused Post (Social Media): "Got a question about your order or our latest range? Our Brantano team is here to help! Visit our FAQ or email us at hello@brantano.co.uk for support. Happy shoe shopping!"