Brand Tone

Helpful, Creative, and Professional. They position themselves as expert problem-solvers and partners. The language is confident and clear, using aspirational phrases like "Where Brands Take Flight" and "Give Your Brand Some Lift." On their "Contact Us" page, they adopt a slightly more casual and witty tone ("Please, no smoke signals") to appear approachable and emphasize their "personal touch" philosophy.

Brand Values

• •Partnership
• •Quality & Creativity
• •Customer-Centric Service
• •Tangible Impact

Best Practices

• •Lead with Partnership, Not Products: Always frame the conversation around solving a client's marketing goal or problem. Use phrases like "We partner with you to..." or "Let's find the right solution for..." instead of just listing products.
• •Use Aspirational and Action-Oriented Language: Employ dynamic and uplifting phrases like "Where Brands Take Flight," "Give Your Brand Some Lift," and "Prepare to Launch." This positions the brand as a catalyst for growth and success.
• •Balance Professionalism with a Human Touch: While the overall tone is professional, don't be afraid to inject personality, especially in more direct communications like the contact page or social media captions. This makes the brand more relatable and approachable.
• •Emphasize Quality and Creativity: Consistently use words like "quality," "creative," "custom," "thoughtful," and "memorable" to reinforce the brand's core values in all copy, from website text to ad headlines.
• •Showcase, Don't Just Tell: Let client success stories and testimonials do the talking. Integrate quotes and case studies into marketing materials to provide social proof that backs up your brand promises.

Social Perception

The public perception, gathered from testimonials and client lists, is highly positive. Brand Stratos is viewed as a reliable and creative supplier for corporate branding needs. Clients, ranging from small businesses to larger corporations like Manke Lumber and Bioclear, see them as an essential partner for creating everything from business cards and new hire kits to trade show swag and custom apparel. They are perceived as being more than just a vendor; they are a creative consultant that adds value through expertise and attention to detail.

Copy Examples

• •Headline: Don't just onboard new hires. Wow them. Body: Your new hire's first day sets the tone. Our custom-designed welcome kits—filled with high-quality, branded essentials they'll actually use—make that first impression memorable. Let's build a kit that reflects your culture. #NewHireKits #CorporateGifting #BrandStratos
• •Image: A high-quality, flat-lay photo of a stylish, custom-illustrated t-shirt next to a matching notebook. Caption: From a simple idea to a t-shirt people will want to wear everywhere. We live for this stuff. Our in-house design team worked with [Client Name] to create merch that’s anything but boring. Ready to wear your brand? Let’s talk. ✨ #BrandedMerch #CustomApparel #Design #WhereBrandsTakeFlight
• •Headline: Be the Booth They Remember. Body: Trade shows are your chance to shine. Stand out from the crowd with epic swag that attendees will keep long after the event is over. From custom totes to clever tech gadgets, we’ll help you find the perfect promo items that make a lasting impression. [Browse Trade Show Essentials]
• •Headline: Your Brand, Beautifully Printed. Body: In a digital world, premium print materials stand out. From business cards with a unique finish to brochures that tell your story, we ensure your brand feels as good as it looks. Quality you can touch, service you can count on. Learn more about our print solutions. #PrintMarketing #BusinessCards #Branding
• •Subject: Ready to take your brand to the next level? Body: Hi [Client Name], we loved working with you on your last project! As you plan for the next quarter, we wanted to share some of our favorite new items that are perfect for client gifts and team recognition. We're here to help you brainstorm creative ideas that will make your brand unforgettable. Let's create something amazing together.